careem.com
careem.com
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Careem: The Super App That Sold Its Soul
Analyzing the digital identity crisis of a ride-hailing giant post-Uber acquisition
Careem.com isn't just a website—it's the digital front door to a super app empire that spans 70+ cities across the Middle East, Africa, and South Asia. But beneath the surface of 740K monthly visits lies a fascinating story of ambition, acquisition, and identity.
"Careem's 1.2/5 Trustpilot rating reveals a brutal truth: super app ambitions mean super app complexity—and customers are feeling the friction."
The Super App Paradox
Careem built its brand on being the 'Uber of the Middle East,' but post-2020 acquisition by Uber, it's morphing into something else entirely. The 35,830 monthly searches for 'careem' alone show strong brand recognition, but the 3,320 searches for 'careem careers' reveal a company still scaling its workforce. The real question: Is Careem a ride-hailing app, a food delivery service, or a financial services platform? The answer is yes—and that's the problem.
The Traffic Tells a Story
With 740K monthly visits and a #60K global rank, Careem sits in an awkward middle ground. The 52% organic traffic suggests strong SEO for 'careem' and 'careem food,' but the 39% direct traffic reveals a loyal user base that knows exactly where to go. However, the 'undefined' top countries data (50.8% share) points to a critical analytics gap—Careem's traffic is so geographically dispersed that their tracking can't pin it down. This is either a super app's dream or a data nightmare.
The tech stack is a black box—zero technologies detected—which could mean either ultra-lightweight custom engineering or a privacy-focused setup that's hiding its infrastructure. With 140K backlinks, Careem has built serious domain authority, but the 1.2/5 Trustpilot rating from 926 reviews is a screaming red flag. In the ride-hailing world, a 1-star average isn't just bad—it's catastrophic.
- The 'careem login' keyword (1,510 monthly searches) signals authentication friction—users are actively seeking how to access their accounts
- Food delivery ('careem food') commands 660 monthly searches, showing it's a secondary but meaningful vertical
- Partnerships ('careem partners') at 350 monthly searches suggests a B2B play that's under-leveraged
The Super App Bet: High Risk, High Reward
Careem's success hinges on unifying disparate services into one seamless experience—something their current metrics suggest they haven't achieved yet.
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Reviews (20)
Maisara elshref good service
Maisara elshref good service
Mr huraira polite bro
Mr huraira polite bro
Mr shafeek from careem good service
Mr shafeek from careem good service
I had noticed lately that drivers are…
I had noticed lately that drivers are canceling and passing the booking over to other cars and this is against safety regulations in UAE “The management” of Careem “if any” need to look into it
Careem taxi is a rip off!
Careem taxi service is a rip off. On several occasions they blocked the expected charge for the ride, and then the final bill was always at least 15-20% more, which meant that your credit card was charged again for the difference. The explanation they give is traffic jams, driver was waiting for you etc. which is totally absurd since each time I came before the scheduled time and traffic jams at 6am to the airport are non existent. On top of that they use the longer routes just to charge you more. Stay away from Careem if you can!
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About careem.com
Company Overview
Traffic & Audience
careem.com receives approximately 741.0K monthly visitors and ranks #60,343 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 1:47 on the site.
The majority of careem.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about careem.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit careem.com directly at https://careem.com.