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carelonrx.com

12 technologies
VerifiedGrowingVisit280.9K/mo$341M69912 Tech
Deep Dive

CarelonRx: The PBM That Prioritizes People

Deep dive into a $341M pharmacy disruptor challenging the status quo

In a pharmacy benefit management industry dominated by three giants controlling 80% of the market, CarelonRx is quietly building a $341M alternative that refuses to treat patients like prescription numbers. But with a 2.8/5 Trustpilot rating and just 3 reviews, the question isn't whether they can deliver on their 'people-first' promise—it's whether the market is actually listening.

$341M
annual revenue
699
employees
280K
monthly visits
50%
direct traffic

"CarelonRx isn't just managing pharmacy benefits—they're weaponizing data to prove that 'people-first' isn't corporate fluff, it's a $341M business model."

The Silent Traffic Paradox

With 280,870 monthly visits and a staggering 50% direct traffic, CarelonRx has achieved something most healthcare startups dream of: a captive audience that types their URL directly. This isn't SEO luck—this is enterprise-grade stickiness. Their 45% organic search suggests they're not chasing keywords; they're building a brand that employers and plan sponsors remember. The undefined country data (97.1% of traffic) screams one thing: this is a US-centric B2B machine where the real customers aren't browsing—they're logging in.

The Technical Stack Betrayal

Here's where it gets interesting. For a company claiming to be 'people-first,' their tech stack tells a different story. They're running jQuery, Bootstrap, and Tailwind CSS—a Frankenstein's monster of frameworks that screams 'move fast and break things' over 'polished user experience.' Yet they've integrated Google Ads, DoubleClick Floodlight, and Twitter Cards. This isn't a pharmacy platform; it's a data-hungry growth engine disguised as a PBM. They're not optimizing for member delight—they're optimizing for acquisition and conversion.

The leadership team reveals the playbook. With Todd Peters (Clinical Pharmacy Services) and Todd Timmer (PBM Pricing Strategy) at the helm, this isn't a clinical revolution—it's a pricing revolution. They're going after the 20% of the market that's tired of the big three's opacity, offering transparent pricing models that enterprise buyers can actually understand. The absence of a Chief Product Officer or Chief Experience Officer in the key people list tells you everything: this is a sales-and-pricing play, not a product-led one.

  • 699 employees generating $341M = $487K revenue per employee—highly efficient for healthcare IT
  • Direct traffic dominance (50%) proves they're winning the enterprise relationship game
  • Trustpilot's 2.8/5 suggests member experience is still the weak link in their 'people-first' narrative
No public API documentation for developers
Transparent pricing strategy that challenges PBM opacity
Minimal social proof (3 Trustpilot reviews)
Strong enterprise retention (high direct traffic)
Tech stack suggests legacy infrastructure under the hood
Focused leadership team with deep pharmacy benefits expertise

The Verdict: Buy the Mission, Question the Experience

CarelonRx is building a $341M case for PBM reform, but their 2.8-star rating proves the hardest part isn't pricing—it's member satisfaction. For investors and founders, this is a masterclass in B2B distribution over B2C delight.

What tech stack does Carelonrx use?

18 detected
Security1
Marketing Automation1
Tag Managers1
Analytics & Marketing1
Web Standards1
UI Libraries2
JavaScript Libraries1
Tracking & Analytics6
G
Google Analytics
G
Google DoubleClick
B
Bing
G
Google Tag Manager
L
LinkedIn
T
Tracking Pixel

How much traffic does Carelonrx get?

Traffic & Engagement

280.9K
Monthly Visits
2.4
Pages/Visit
2:57
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend+46%
192.7K
Oct 2025
Oct
254.9K
Nov 2025
Nov
280.9K
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
50%
Social
0%
Referrals
4%
Email
0%
Paid
0%

Where is Carelonrx's audience located?

🌍97.1%
🌍1.1%
🌍0.7%
🌍0.6%
🌍0.6%

What keywords does Carelonrx rank for?

5 keywords
1carelonrx2.4K vol$4.00
2carelonrx pharmacy1.9K vol$3.64
3carelon rx570 vol$3.76
4carelon pharmacy650 vol$3.21
5caerleon pharmacy290 vol

How is Carelonrx's SEO?

Open Graph Image

OG Image preview
og:image

http://www.carelonrx.com.transform/width-1200-height-630/image.jpg

Meta Tags

title45 chars

Pharmacy Benefit Management (PBM) | CarelonRx

description157 chars

CarelonRx is a pharmacy benefit manager focused on people, not just prescriptions. Our expertise aims to improve health outcomes at all stages of healthcare.

og:title

Pharmacy Benefit Management (PBM) | CarelonRx

languageEN-US

H1 Tags

h1Putting the benefits back into pharmacy
h1Putting the benefits back into pharmacy

Schema Types

WebPage

Who works at Carelonrx?

Loading leads...

What do customers think of Carelonrx?

Carelonrx

Carelonrx

2.8
3 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (3)

Filter by rating:
Leah B
12/11/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/10/2025
Can't recommend

I ordered refills on Nov. 12th. Unfortunately, the post office messed up and sent two of them back. When I got the notice that they'd been returned, Nov. 25th, I called Carelon and was told I'd get the new refills in 5-7 business days. On the 7th day, Dec. 8th, I called to check on them and was told that they hadn't started processing them. I'm leaving on Saturday to spend three weeks at my brother's for the holidays and really need my prescriptions, so the rep told me she'd put a priority on the order, but couldn't guarantee they'd be here by Saturday. So I asked if she could send them to my brother's instead, and she said yes. They showed up at my place today. Thank heaven I haven't left yet, or I'd be in trouble. Giving one star for the prices (cheaper for me than CostPlus) and one star because they actually did rush them this time.

Dan Kneisler
12/23/2025
🇺🇸 United States9 reviewsOrganicUnverified
Experience date: 12/22/2025
Avoid Carolon Rx

Wanted to get started with Carolon Rx to perhaps save some money. My experience has been PAINFUL, They keep transferring me and just don't know which way is up.. I am going back to my local pharmacy and paying more,I don't care AVOID CAROLAN RX YOU WILL BE SORRY

Sarah Merrill
12/10/2025
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 11/26/2025
STEER CLEAR!

I would give them negative 100 if I could- THEY ARE THAT BAD!!! I am forced to use them for my spcialty meds due to my insurance. They have always been horrid, but are now DENYING ME MEDS FOR A MEDICAL CONDITION!!! They REFUSE to tell me what I can tell my dr to perscribe after THEY CHOSE to discontinue my current meds at end of 2025. They WILL NOT tell me what is covered next year and say i have to talk to insurance company; insurance company says Carelox writes the formulary and therefore insurance won't talk to me! Carelon REFUSES to call dr for script for meds that could be covered in 2026. THEY REFUSE to answer questions, hang up on me, send me in circles, tell me things have been done when they haven't, blame my doctor and then tell me to do things that my dr and i have alrady done! COMPLETELY INCOMPETENT!! THIS INCLUDES THE SUPERVISORS AND CASE MANAGERS WHO NEVER CALL YOU BACK! THEY ARE NOW PLAYING WITH MY LIFE AND I WILL SEND MY ER AND HOSPITAL BILLS TO THEM SINCE THEY HAVE NO COMPASSION AND JUST CARE ABOUT MONEY!! THEY ARE NOT INTERESTED IN HELPING PEOPLE- ONY INTERESTED IN TREATING YOU LIKE TRASH!!!

Frequently Asked Questions about Carelonrx

What is Carelonrx's Revenue?
Carelonrx generates approximately $341M in annual revenue. With 699 employees, that's $487,777 per employee.
What does Carelonrx do?
CarelonRx is a pharmacy benefit manager focused on people, not just prescriptions. Our expertise aims to improve health outcomes at all stages of healthcare.
How fast is Carelonrx growing?
Carelonrx employee count has changed by 14% year over year.
What technologies does Carelonrx use?
Carelonrx uses 12 technologies across their website including Security, Marketing Automation, Advertising. Key technologies include HSTS, Marketo, DoubleClick Floodlight, Google Ads.
Who are Carelonrx's competitors?
Carelonrx's main competitors include Garden Terrace Nursing Home, Marquis Health Services, Care Finders Total Care, Quest Diagnostics, Elmwood Hills Healthcare Center. These companies operate in similar markets and compete for the same customer base.
What do customers think of Carelonrx?
Carelonrx has a Trustpilot score of 2.8 out of 5 (3 stars) based on 3 customer reviews.

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How to contact Carelonrx?

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About carelonrx.com

CarelonRx is a pharmacy benefit manager focused on people, not just prescriptions. Our expertise aims to improve health outcomes at all stages of healthcare.

Company Overview

carelonrx.com
Website
health
Industry
#169,442
Global Rank
280.9K
Monthly Visitors
12
Technologies

carelonrx.com Key Pages

carelonrx.com Social Media

Contact carelonrx.com

Technology Stack

carelonrx.com uses 12 technologies across their website including HSTS, Marketo, DoubleClick Floodlight, Google Ads, and more.

Security

HSTS

Marketing Automation

Marketo

Advertising

DoubleClick Floodlight, Google Ads

Tag Managers

Adobe Launch

Analytics & Marketing

Google Analytics

Web Standards

Twitter Cards

Traffic & Audience

280.9K
Monthly Visits
53%
Bounce Rate
2.4
Pages/Visit
2:57
Avg. Duration

carelonrx.com receives approximately 280.9K monthly visitors and ranks #169,442 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:57 on the site.

The majority of carelonrx.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is carelonrx.com?
CarelonRx is a pharmacy benefit manager focused on people, not just prescriptions. Our expertise aims to improve health outcomes at all stages of healthcare.
What technologies does carelonrx.com use?
carelonrx.com uses 12 technologies including HSTS, Marketo, and 6 more. View the full tech stack analysis above.
How do I contact carelonrx.com?
You can contact carelonrx.com through their contact page.
What are carelonrx.com's social media accounts?
carelonrx.com is active on twitter, linkedin. You can find links to all their social media profiles in the social section above.
How popular is carelonrx.com?
carelonrx.com receives approximately 280.9K monthly visitors and ranks #169,442 globally. Traffic is growing by 10.2% month-over-month.

Related Searches

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This page provides publicly available information about carelonrx.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit carelonrx.com directly at https://carelonrx.com.