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Cargoo: The B2B SaaS Playbook for Ocean Freight
How a niche logistics SaaS is quietly scaling to $16M in revenue by solving detention and demurrage headaches.
In the chaotic world of ocean freight, where a single container can trigger thousands in unexpected fees, Cargoo is betting that software is the only viable solution. They aren't just tracking shipments; they are automating the nightmare of detention and demurrage (D&D) management.
"Cargoo isn't selling features; they are selling the elimination of surprise invoices."
The Niche is the Moat
While giants like Flexport and project44 chase the full supply chain stack, Cargoo has a laser focus: ocean freight management. Their keyword data reveals their specific battlefield—terms like 'detention and demurrage' (570 volume) and 'demmurage in out' (410 volume) dominate their search profile. They aren't competing for broad 'logistics' terms; they are capturing high-intent users drowning in port fees.
The $16M Revenue Engine
With 100 employees and $16M in revenue, Cargoo is operating at a healthy ~$160k Revenue Per Employee (RPE). This suggests a lean, efficient SaaS model typical of a Series B or mature Series A company. Their traffic is modest (8.2k monthly visits), but the high value per B2B customer means they don't need millions of visitors—just the right shippers and freight forwarders.
The tech stack tells a story of modern web development. They utilize Tailwind CSS for rapid UI iteration and jQuery (likely legacy or specific plugin reliance) for DOM manipulation. The presence of PWA (Progressive Web App) indicates a strong push for mobile accessibility—critical for logistics managers on the go. However, the lack of defined social structured data is a missed opportunity for SEO dominance.
- The 'SCTA' Keyword Anomaly: Ranking for 'scta' (1,730 volume) suggests deep integration with Southern California logistics, a critical import hub.
- Traffic Distribution: 38% direct traffic indicates strong brand recall and a loyal user base logging in daily via app.cargoo.com.
- Global Ambiguity: Top traffic sources are undefined, hinting at a privacy-focused audience or a fragmented global reach that hasn't fully solidified regional marketing.
The Verdict: A Sleeper Hit in Logistics Tech
Cargoo proves you don't need to be a household name to build a $16M business. By solving one specific, expensive pain point in ocean freight, they have built a defensible, high-value SaaS engine.
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Cargoo | Ocean Freight Management Software
Cargoo's ocean freight management software enhancing supply chain logistics with real-time tracking, order management, and visibility.
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About cargoo.com
Cargoo's ocean freight management software enhancing supply chain logistics with real-time tracking, order management, and visibility.
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cargoo.com uses 23 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
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cargoo.com receives approximately 8.3K monthly visitors and ranks #2,673,209 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:08 on the site.
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