carmax.com
carmax.com
Get leads like Carmax — and thousands more
Build targeted lists by tech stack, traffic, and more
CarMax: The Used Car Giant's Digital Dominance
How a brick-and-mortar empire conquered the online used car market
While CarMax built its empire on physical dealerships, its website is now the primary driver of a $30B business. The data reveals a digital-first strategy that's leaving competitors scrambling to catch up.
"CarMax isn't just selling cars online—they're owning the digital-to-physical purchase journey in a way no competitor has replicated."
The Traffic Paradox
With 15.8M monthly visits, CarMax generates massive traffic, but the real story is in the quality. Nearly half of all visitors (45%) come directly—bypassing search engines entirely. This indicates a powerful brand moat where customers return to CarMax.com as their default destination, not a search result they stumbled upon.
The SEO Juggernaut
CarMax's organic search strategy is masterful. Ranking for 'carmax' (702K monthly searches) is table stakes, but they're also capturing 'carvana' (842K searches)—their competitor's brand term. This isn't accidental; it's a calculated play to intercept comparison shoppers at the moment of intent, turning their competitor's brand equity into their own lead generation.
The company's 24,937 employees and $30.6B revenue paint a picture of scale, but the digital metrics reveal something more profound: a traditional retailer that has successfully transformed into a digital platform. Their 579,927 backlinks aren't just SEO metrics—they're a testament to their authority in the automotive space.
- Direct traffic dominance (45%) signals brand loyalty that transcends search algorithms
- Competitor keyword targeting shows aggressive digital strategy beyond just their own brand
- 15.8M monthly visits suggest they're the default destination for used car shoppers
The Digital-First Playbook Is Working
With 97.5% of traffic from undefined (likely US) markets and a Trustpilot rating of 1.8/5, CarMax faces challenges, but their digital dominance is undeniable. They've built a moat that goes beyond inventory—it's in the traffic, the SEO, and the direct-to-consumer relationship.
How much traffic does Carmax get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Carmax's audience located?
Who competes with Carmax?
Device Distribution
What keywords does Carmax rank for?
5 keywordsWhat is Carmax's revenue?
Who works at Carmax?
Loading leads...
What do customers think of Carmax?
CarMax
Categories
Activity & Engagement
Contact Information
Reviews (20)
I wanted to sell my car and they gave…
I wanted to sell my car and they gave me a fair offer with amazing customer service
CARMAX - THE BEST
Don't bother looking anywhere else if you are looking to sell your car. Straight up they offered the best price! I tried to get offers from other companies but was short changed (maybe as a woman who knows) STICK WITH CARMAX - excellent all round!
If you are looking for a Great Used car…
If you are looking for a Great Used car make sure you go to CarMax to check out their cars. I shopped for weeks looking for a specific car, even found multiple cars from local dealers only to experience very poor sales people trying to trick me into losing too much money for my trade in vehicle. I was not familiar with CarMax and stumbled across their website by accident- HUGH WIN FOR ME! So so tired of dealing with sales people from other dealerships and will tell you anything to get you into their dealership and once there nothing they told you prior was true! CarMax does not have SALESPEOPLE trying to trick you into buying their car- the price they publish is the price you expect to pay - most often less than other dealers similar cars. And their cars are meticulously inspected and anything that needs repaired gets repaired prior to delivery to you. If you have a car to trade just go online, fill out your car information and get an immediate trade in value. Then stop by their office to let them validate their offer. Next steps are so easy it was amazing. A sales associate will take it from their- you hand over your car and they deliver your new car with them doing ALL THE PAPERWORK! I spent less than an hour with the entire process. I found the exact vehicle I was looking for- SO HAPPY WITH MY NEW CAR AND PURCHASING EXPERIENCE WITH CARMAX! I have owned my vehicle over a year now, absolutely love it more now than I did when I first purchased it. Definitely will buy my next vehicle IF/WHEN I’m ready for my next purchase.
Purchased a 2024 Wrangler from here
Purchased a 2024 Wrangler from here, financed, walked out the door, and then a week later, they come back and call me telling me that my down payment did not go through. It was a CHECK, and it was cashed. My bank said it's cashed, and cannot be returned yet the claim that it was returned and the balance needed to be paid or they would reposes the car. I am still dealing with these issues and they are still saying they will take it back or send me to collections or reverse the deal (everyone says a different version of what will happen)
Carmax
Carmax thats not the way car buying should be!!! you sell people cars and make them go through Santander where the loan is high and over budget with the Apr then the cars you sell used be lemons and you sell that crappie warranty to people then when they try to get there car fix you say it aint covered or either they ran over there miles people please do not go here for a car its better car places than this they need to fix everything about this company, thats why they was doing claims for Santander recently because they was getting over on people!!!
Frequently Asked Questions about Carmax
What is Carmax's Revenue?
How fast is Carmax growing?
How do people interact with Carmax?
How do people find Carmax?
Who uses Carmax?
Who are Carmax's competitors?
What do customers think of Carmax?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
Export carmax.com Data
Download the complete tech stack, analytics, leads, and company data for carmax.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About carmax.com
Company Overview
Traffic & Audience
carmax.com receives approximately 15.8M monthly visitors and ranks #2,395 globally. The website has a bounce rate of 40% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 4:58 on the site.
The majority of carmax.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is carmax.com?
How popular is carmax.com?
Related Searches
This page provides publicly available information about carmax.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit carmax.com directly at https://carmax.com.