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carputty.com
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carputty.com

21 technologies
VerifiedVisit22.1K/mo$10M4421 Tech
Deep Dive

Carputty: The $26M Bet on Automotive Fintech

How a 44-person team is rewriting the rules of car loans with Flexloan™

Carputty isn't just another lender—it's a financial technology company weaponizing data to disrupt a $1.3 trillion auto financing market. With $26.9M in funding and a proprietary 'Flexloan' product, they're betting that the future of car buying isn't about ownership, but about liquidity.

$26.9M
Total Funding
44
Employees
$10M
Annual Revenue
50%
Direct Traffic

"They're not just lending money—they're selling flexibility in a market obsessed with rigid 60-month contracts."

The User Psychology Play

Carputty's keyword strategy reveals a sophisticated understanding of consumer pain points. When users search for 'carputty hardship program' (210 monthly searches) or 'pros and cons of a flex loan to lease a car' (200 monthly searches), they're not looking for a traditional loan—they're seeking escape hatches. The 50% direct traffic suggests strong brand recall, but the 1.8/5 Trustpilot rating (19 reviews) exposes a critical gap between marketing promise and user experience.

The Growth Paradox

Despite ranking #980,107 globally with only 22,071 monthly visits, Carputty's $10M revenue on 44 employees indicates a high-value customer base. The 27% organic search traffic is low for a fintech, suggesting heavy reliance on direct relationships and partnerships. This isn't a viral consumer app—it's a B2B2C play where the real volume likely comes from dealership referrals and white-label partnerships not visible on the public site.

The tech stack tells a story of modern but cautious engineering. They're using Tailwind CSS and Vite for speed, but also jQuery and Bootstrap—legacy dependencies that hint at technical debt. Hotjar and LinkedIn Insight Tag suggest aggressive conversion optimization, while the absence of advanced analytics tools (like Segment or Mixpanel) in the detected stack implies they're still in growth mode, not scale mode.

  • Flexloan™ product allows dynamic payment adjustments—a structural advantage over fixed-rate auto loans
  • Leadership team blends automotive (Norm Hanson) and fintech (Robert Pavsner) expertise
  • Heavy reliance on direct traffic (50%) indicates strong B2B partnerships, not just DTC
  • Low organic visibility despite high search intent keywords suggests SEO is underutilized
No transparent pricing on the public site
Proprietary Flexloan™ product with true flexibility
Trustpilot rating of 1.8/5 signals customer service gaps
Strong capital reserves ($26.9M) for a 44-person team
Global rank under 1M suggests limited market penetration
High revenue-per-employee (~$227K)
No structured data or rich snippets for SEO
Specialized automotive fintech expertise in leadership

Carputty is a sleeping giant in automotive fintech

They have the capital, product innovation, and team to disrupt auto lending—but need to fix customer experience and scale visibility before the major banks catch up.

What tech stack does Carputty use?

46 detected
Security1
Cloud & Hosting1
Marketing Automation1
Customer Support1
Performance1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics25
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
G
Google Tag Manager
H
Hotjar
H
Hotjar
F
FullStory
H
HubSpot
G
Google APIs
A
Amazon CloudFront
H
HubSpot
G
Google Tag Manager
L
LinkedIn Insight Tag
G
Google Static
H
Hotjar
F
FullStory
F
Facebook Pixel
L
LinkedIn
T
Tracking Service
G
Google Analytics
G
Google DoubleClick
A
Analytics Service
F
Facebook

How much traffic does Carputty get?

Traffic & Engagement

22.1K
Monthly Visits
4.7
Pages/Visit
2:17
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend-55%
48.5K
Oct 2025
Oct
51.8K
Nov 2025
Nov
22.1K
Dec 2025
Dec

Traffic Sources

Search
27%
Direct
50%
Social
6%
Referrals
14%
Email
0%
Paid
2%

Where is Carputty's audience located?

🌍100.0%

What keywords does Carputty rank for?

5 keywords
1carputty860 vol$1.39
2carputty hardship program210 vol
3carputty payments200 vol
4pros and cons of a flex loan to lease a car200 vol
5company that give out loans for cars330 vol

How is Carputty's SEO?

Meta Tags

title17 chars

Carputty Flexloan

H1 Tags

h1Meet Flexloan™: Your loan, your choice, you’re in charge

Who works at Carputty?

Loading leads...

What do customers think of Carputty?

Carputty

Carputty

1.8
19 reviews
✓ Claimed

Categories

Car Finance and Loan Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
3/7/2022

Contact Information

Address:
3565 Piedmont Road NE, Two Piedmont Center, Suite 225
Atlanta, US

Reviews (19)

Filter by rating:
Guillaume Burns
5/26/2022
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Using Carputty was the best option for…

Using Carputty was the best option for me to purchase my leased Acura MDX. The process was a breeze and the team working to secure my vehicle kept me from having deal with the dealership and it outrageous fees to purchase a vehicle that I already had in my possession. Carputty is the only way to go in my opinion if you are planning on purchasing your lease vehicle!!!

Benjamin Walls
5/23/2022
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Excellent financing vehicle for new or…

Excellent financing vehicle for new or used cars. The CarPutty team is very prompt on their responses, knowledge, and get your financing done very quickly.

Blake C
5/19/2022
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Easy and Seamless

Carputty made refinancing a breeze, and the website makes it easy to stay on top of payments and other important info.

Debra Ivory
5/19/2022
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Caring and Efficient Team

Connected with the organization to assist with my lease buy out. They went above and beyond the call of duty to assist and ensure smooth processing. I highly recommend their services.

Robert Mcnair
5/19/2022
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Great communication! Will always use this!

Great communication. Easy to work with. Slight adjustment needed because the value of the car wasn’t calculating properly, but they worked on it swiftly. If I could say anything needs to be changed, Maybe an approval letter of some sort. The dealer was skeptical because it’s a new company. I was trying to buy on the weekend when Carputty was closed. so I had to wait until The following week to get the car, which was a bummer. But overall it was easy and sweat less with a great interest rate!

Frequently Asked Questions about Carputty

What is Carputty's Revenue?
Carputty generates approximately $10M in annual revenue. With 44 employees, that's $227,659 per employee. The company has raised $27M in total funding.
How fast is Carputty growing?
Carputty employee count has changed by 5% year over year.
What technologies does Carputty use?
Carputty uses 21 technologies across their website including Maps, Fonts, Security. Key technologies include Google Maps, Google Fonts, HSTS.
Who are Carputty's competitors?
Carputty's main competitors include Gilman Hill Asset Management, Housing Development Fund, Knights of Columbus, Trivium Point Advisory, Integrity Merchant Solutions. These companies operate in similar markets and compete for the same customer base.
What do customers think of Carputty?
Carputty has a Trustpilot score of 1.8 out of 5 (2 stars) based on 19 customer reviews.

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What are Carputty's key pages?

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About carputty.com

Company Overview

carputty.com
Website
finance
Industry
#980,107
Global Rank
22.1K
Monthly Visitors
21
Technologies

carputty.com Key Pages

Contact carputty.com

Technology Stack

carputty.com uses 21 technologies across their website including Google Maps, Google Fonts, HSTS, and more.

Maps

Google Maps

Fonts

Google Fonts

Security

HSTS

Cloud & Hosting

AWS CloudFront

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Traffic & Audience

22.1K
Monthly Visits
44%
Bounce Rate
4.7
Pages/Visit
2:17
Avg. Duration

carputty.com receives approximately 22.1K monthly visitors and ranks #980,107 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 2:17 on the site.

The majority of carputty.com's traffic comes from .

Frequently Asked Questions

What is carputty.com?
carputty.com is a website that you can visit at https://carputty.com. Use TechList.ai to discover the technologies, analytics, and company information about carputty.com.
What technologies does carputty.com use?
carputty.com uses 21 technologies including Google Maps, Google Fonts, and 15 more. View the full tech stack analysis above.
How do I contact carputty.com?
You can contact carputty.com via email at [email protected].
What are carputty.com's social media accounts?
carputty.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is carputty.com hiring?
Check carputty.com's careers page for current job openings and opportunities.
How popular is carputty.com?
carputty.com receives approximately 22.1K monthly visitors and ranks #980,107 globally. Traffic is declining by 57.4% month-over-month.

Related Searches

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This page provides publicly available information about carputty.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit carputty.com directly at https://carputty.com.