carrefour.com.br
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Carrefour.com.br: The 10M Visit Paradox
A retail giant's e-commerce site that's surprisingly blocked, yet dominates search
When you visit Carrefour.com.br, you're greeted with a Cloudflare block page instead of shopping carts. Yet, this domain commands over 10 million monthly visits and ranks #5,486 globally. This isn't just a website—it's a case study in brand power versus technical execution.
"They're blocking their own audience, yet still winning. That's brand gravity."
The Search Traffic Goldmine
Carrefour's organic search dominance is staggering. With 59% of traffic coming from search, they're capturing intent at scale. Top keywords reveal their strategy: they're not just selling groceries—they're competing for high-value electronics like 'MacBook Air M4' (478K searches) and 'PS5' (1.86M searches). This is a retailer that understands modern Brazilian e-commerce behavior.
The Block Page Paradox
Here's the contradiction: the site shows 'Sorry, you have been blocked' by Cloudflare, yet traffic remains massive. This suggests either aggressive bot protection blocking legitimate users, or a temporary technical issue with severe SEO consequences. For a site with 531K backlinks, this technical misstep is costing them trust and conversions. The 4.2/5 Trustpilot rating from just 7 reviews indicates limited customer feedback, which could be related to accessibility issues.
The tech stack reveals a modern foundation—Tailwind CSS, Bootstrap, Cloudflare, and HSTS—but implementation appears flawed. With only 200 employees and $21.6M in revenue, this isn't a massive digital operation. Yet the traffic numbers suggest they're punching above their weight class, likely leveraging Carrefour's massive offline brand equity to drive online discovery.
- Electronics-focused SEO strategy (iPhone 17 Pro Max: 1.44M searches)
- Heavy reliance on brand recognition (34% direct traffic)
- Technical execution gaps (block page visible to users)
- Limited review volume despite high traffic
- Niche team size for enterprise-level traffic
This is a brand in transition
Carrefour.com.br proves that brand equity can drive traffic even with technical flaws, but conversion rates likely suffer. For investors and founders, it's a lesson: perfect SEO and user experience are critical when competing on high-intent electronics searches.
What tech stack does Carrefour use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Carrefour rank for?
5 keywordsHow is Carrefour's SEO?
Meta Tags
Attention Required! | Cloudflare
H1 Tags
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What do customers think of Carrefour?
Carrefour Brasil
Categories
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Contact Information
Reviews (1)
Shopping Carrefour in Brazil is a froud…
Never buy on Carrefour shopping website. What happened to me is incredible. I bought an iPhone from the website, later I saw that the supplier was an obscure company with 1-star reviews. Just complaints. When the package arrived, it seemed to be a joke. The package was very bent, I didn't even open the package and immediately requested its return through the customer service on the Carrefour website. I was told that I would be contacted within the next 48 hours. In a short time I received a message on WhatsApp from a contact called The Carrefour Returns Center. I was told that it was about returning an object. They gave me a code for me to be able to send the package by post, which I did. After 13 days, I received an email from Carrefour in which I was given another return code. When I said that I had already sent it, it turned out that the people I had sent it to were not from Carrefour. How did they know my whatsapp number? They obviously received the information from those who work at the customer service. This is how they work at Carrefour Brasil!!!
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About carrefour.com.br
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Phone Numbers
Technology Stack
carrefour.com.br uses 4 technologies across their website including HSTS, Cloudflare, Bootstrap, Tailwind CSS.
Security
HSTS
Cloud & Hosting
Cloudflare
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
carrefour.com.br receives approximately 10.9M monthly visitors and ranks #5,486 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:15 on the site.
The majority of carrefour.com.br's traffic comes from undefined, undefined, .
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This page provides publicly available information about carrefour.com.br. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit carrefour.com.br directly at https://carrefour.com.br.