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Carrus: The FAANG Interview Playbook
A 6-person team generating $0.8M by selling insider knowledge to desperate job seekers.
The tech job market is a bloodbath, but Carrus.io is quietly profiting by turning former FAANG hiring managers into high-end career coaches. While VC-backed giants chase scale, this lean team is monetizing the desperation of the 'Big Tech or bust' crowd with surgical precision.
"They aren't selling courses; they're selling a single outcome: getting hired at FAANG. Everything else is noise."
The Niche Strategy
Carrus ignores the general 'career coaching' market entirely. Their top organic keywords reveal a hyper-specific focus on the mechanics of tech giants: 'Amazon levels', 'Google interview timeline', and 'Shopify life story interview'. They aren't teaching resume basics; they are reverse-engineering the opaque hiring algorithms of the world's most coveted employers.
The Traffic Paradox
With only 17.9K monthly visits, Carrus is tiny compared to mass-market job boards. Yet, their 47% direct traffic rate is exceptionally high for a niche service. This indicates a powerful word-of-mouth engine where satisfied hires return or refer peers. The traffic isn't about volume; it's about conversion intent. Visitors aren't browsing; they are buying.
The business model relies on a 'trust transfer' mechanism. By leveraging the alumni of Facebook, Google, and Amazon, Carrus commoditizes insider knowledge that was previously gatekept by network access. The 6-person team acts as a marketplace, connecting anxious candidates with the specific people who once held their fate in their hands during interviews.
- Zero reliance on SEO content farms; they rank for high-intent, long-tail technical queries.
- High-margin service business: $0.8M revenue with a 6-person headcount suggests healthy unit economics.
- Social proof is weaponized via 48 Trustpilot reviews (4.7/5), validating the efficacy of their 'insider' approach.
The 'Gun-for-Hire' Model
Carrus proves that in a saturated market, the most defensible position is owning the final, most critical step of the customer journey.
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Carrus | 1-1 career coaching with tech experts
Ace your interview and land your dream job at a Big Tech company. Take the guesswork out of interview preparation with the help of former hiring managers from Facebook, Google, Amazon, Apple, Netflix, or Salesforce. Join the 1000s of people using Carrus.io to get hired at a FAANG company.
Ace your interview and land your dream job at a Big Tech company. Take the guesswork out of interview preparation with the help of former hiring managers from Facebook, Google, Amazon, Apple, Netflix, or Salesforce.
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Reviews (20)
Magda was fantastic
Magda was fantastic. Very helpful and balance. Gave me confidence but also lots of tips! 100% worth it.
Great platform for getting FAANG interview and salary negotiations help.
Carrus.io is great platform for getting FAANG interview and salary negotiations help.
Coaching on Carrus was a great investment
Working with a coach on Carrus was extremely useful. I had a tight turnaround time before my interview. While there was a calendar mixup before my intake call, the rep was able to get back to me promptly by email with what I needed to know. The suggested coaches had multiple price points. I chose one who linked to extremely insightful resources that set me up for success and allowed me to hit the ground running in our coaching session. It's been over a decade since I last interviewed but he helped hone me into a strong prepared candidate in record time. Thanks!
Exceeded my expectations
Conor definitely exceeded my expectations with the CV package! I have already worked on my CV extensively but I wanted a perspective from EMEA. I have to say Conor found material areas to edit that really makes the experiences and achievements stand out above what it was with my own efforts. He has really helpful perspectives from the recruiting team's perspective and is super responsive and communicative. He also gave pointers that went above and beyond the CV edits. I highly recommend Conor to anyone!
mixed bag of coaches but the good ones are AMAZING!
some of the coaches could be hit or miss, but the reviews for the highly rated ones are accurate and trusted.
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About carrus.io
Ace your interview and land your dream job at a Big Tech company. Take the guesswork out of interview preparation with the help of former hiring managers from Facebook, Google, Amazon, Apple, Netflix, or Salesforce. Join the 1000s of people using Carrus.io to get hired at a FAANG company.
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Technology Stack
carrus.io uses 15 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Webflow
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AWS CloudFront
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Traffic & Audience
carrus.io receives approximately 18.0K monthly visitors and ranks #1,534,700 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
The majority of carrus.io's traffic comes from undefined, undefined, .
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