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carry1st.com
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carry1st.com

20 technologies
VerifiedGrowingVisit332.8K/mo$49M21920 Tech24 Leads
Deep Dive

Carry1st: Africa's Gaming Empire

How a $49M revenue publisher is winning the continent's mobile gaming market

While Silicon Valley obsesses over metaverse hype, Carry1st is quietly building a $49.4M gaming empire across Africa's 1.4 billion people. They're not just publishing games—they're solving the continent's unique payment and infrastructure problems that Western giants ignore.

219
employees
$49.4M
annual revenue
332K
monthly visits
55%
organic traffic

"Carry1st isn't just publishing games for Africa—they're building the entire infrastructure stack that African gamers need."

The Market Gap They Exploit

Western publishers treat Africa as an afterthought. Carry1st flips this script by localizing not just language, but payment systems, cultural references, and distribution models. Their 53,108 backlinks and 55% organic traffic share prove they're the default destination for African gamers.

The Revenue Flywheel

Their top keywords reveal the strategy: 'carry1st shop' (1,200 searches), 'how much is itunes in ivory coast' (600), 'carry1st vbucks' (330). They're not just chasing game downloads—they're monetizing the entire gaming ecosystem, from in-game purchases to digital gift cards across fragmented African markets.

The trustpilot rating of 3.4/5 from 58 reviews tells a nuanced story. For a company operating across Nigeria, South Africa, Kenya, Ghana, Egypt, and Morocco, this isn't a failure—it's evidence of operating in complex, high-friction markets where Western companies won't even try. Each complaint represents a solved problem that keeps competitors out.

  • Tech stack built for speed: jQuery, Swiper, GSAP, Tailwind CSS—no bloated frameworks
  • 32% direct traffic shows strong brand recognition in a fragmented market
  • Top leadership includes ex-Playfish and King veterans who understand F2P economics
No public funding announcements
Bootstrapped growth with $49M revenue
No flashy Series B announcements
Dominant in 7+ African countries
No expansion into Western markets
Deep payment infrastructure moat

The African Gaming Standard-Bearer

While others chase global scale, Carry1st is proving that dominating a continent beats playing globally.

What tech stack does Carry1st use?

29 detected
Security1
Translation1
Customer Support1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
A
Amazon CloudFront
C
Cloudflare
J
jsDelivr
G
Google Static
G
Google Analytics

How much traffic does Carry1st get?

Traffic & Engagement

619.1K
Monthly Visits
+41.0%
3.9
Pages/Visit
8:53
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend+48%
419.2K
Oct 2025
Oct
439.1K
Nov 2025
Nov
619.1K
Dec 2025
Dec

Rankings

#72,989
Global Rank
#569
Nigeria Rank
Online Services
Category

Backlinks & Authority

53.1K
Backlinks
3.0K
Ref. Domains
47
Authority Score
Low
Penalty Risk
Backlinks Trend+135%
22.6K
Jul 2025
Jul
25.1K
Aug 2025
Aug
30.1K
Sep 2025
Sep
34.9K
Oct 2025
Oct
36.1K
Nov 2025
Nov
53.1K
Dec 2025
Dec

Search Traffic

Organic
207.6K
Paid
2.6K

Top Organic Keywords

#1carry1st
33,100 vol42.8%
#8bet9ja shop
4,090,000 vol39.6%
#1carry first
4,400 vol5.7%
#1carry1st shop
1,600 vol2.1%
#7razer gold gift card
27,100 vol1.3%

Where is Carry1st's audience located?

🇳🇬Nigeria35.1%
🇿🇦South Africa14.5%
🇪🇬Egypt13.0%
🇩🇿Dz6.4%
🇺🇸United States5.3%

Device Distribution

Desktop6.2%
Mobile93.8%

What keywords does Carry1st rank for?

5 keywords
1carry1st6.1K vol$0.39
2carry1st shop1.2K vol$0.51
3how much is itunes in ivory coast600 vol
4carry first shop codm430 vol
5carry1st vbucks330 vol

How is Carry1st's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/659178d9da05eabf7b580b7c/6687f73d02cf89c8a9916335_Home_OpenGraph.png

Meta Tags

title50 chars

Carry1st | Africa's Leading Mobile Games Publisher

description150 chars

Carry1st is Africa's #1 mobile game and digital content publisher in Nigeria, South Africa, Kenya, Ghana, Egypt, Morocco and throughout the continent.

languageEN

H1 Tags

h1The #1 gamespublisher in Africa

Who works at Carry1st?

Loading leads...

What do customers think of Carry1st?

Carry1st

Carry1st

3.4
58 reviews
✓ Claimed

Categories

Software Company#undefinede-Commerce Solution Provider#undefinede-Commerce Service#undefinedInternet Shop#undefinedCard Processing Service#undefined

Activity & Engagement

Reply Rate
82.35294117647058%
Avg. Reply Time
4.0 days
Claimed Date
7/3/2025

Contact Information

Address:
NG

Reviews (20)

Filter by rating:
AR GAMING
9/16/2025
🇲🇦 Ma2 reviewsOrganicUnverified
Experience date: 9/15/2025
Best way tp buy f

Best way tp buy f Gift card im buying 3 gift card the purchase in one minute Thank you carry1st i trust you

Company Response9/17/2025

Hi there, Thank you for the awesome feedback! We’re so glad you had a smooth experience buying gift cards and that you trust us. We’ll keep working to make your purchases fast and reliable every time.

Chukwuemeka Jedidiah
7/13/2025
🇳🇬 Nigeria2 reviewsOrganicUnverified
Experience date: 7/14/2024
Great for buying in game accessories no…

Great for buying in game accessories no scam, trustworthy,reliable, and fast .

Company Response7/29/2025

Hi Chukwuemeka, Thank you for your kind words! We’re glad you find us trustworthy and reliable. Here’s to many more smooth top-ups and awesome in-game wins!

Divine osinachi
7/13/2025
🇳🇬 Nigeria1 reviewsOrganicUnverified
Experience date: 7/13/2025
Its really easy to use and trust worthy…

Its really easy to use and trust worthy and my cod purchases are always successful

Company Response7/29/2025

Hi Divine, We love hearing this! Knowing your COD purchases go through smoothly means the world to us. Thanks for trusting us and happy gaming!

Godson
7/13/2025
🇳🇬 Nigeria1 reviewsOrganicUnverified
Experience date: 7/13/2025
Great app

Great app, great discounts and unbeatable service...

Company Response7/29/2025

Hi Godson, You just made our day! We're glad you're enjoying the discounts and service. Keep an eye out for more exciting deals coming your way! Thanks for the 5-star rating.

Denyefa Alex-Edoh
7/13/2025
🇳🇬 Nigeria1 reviewsOrganicUnverified
Experience date: 7/13/2025
Carry first offers fast and easy online…

Carry first offers fast and easy online purchases of in game diamonds etc in my favorites online games like free fire, pubg call of duty mobile, and the And offer events that could make your Online in games purchases less expensive.

Company Response7/29/2025

Hi Denyefa, We appreciate the detailed feedback! Knowing we help make your Free Fire, PUBG, and COD Mobile purchases cheaper and easier makes it all worth it. Thanks for taking time out to rate us!

Frequently Asked Questions about Carry1st

What is Carry1st's Revenue?
Carry1st generates approximately $49M in annual revenue. With 219 employees, that's $225,500 per employee.
What does Carry1st do?
Carry1st is Africa's #1 mobile game and digital content publisher in Nigeria, South Africa, Kenya, Ghana, Egypt, Morocco and throughout the continent.
How fast is Carry1st growing?
Carry1st has grown by 41.0% in the last 6 months according to traffic data. employee count has changed by 37% year over year.
How do people interact with Carry1st?
When visiting Carry1st, visitors view an average of 3.9 pages per visit, and spend around 8:53 on the site, and the bounce rate is 51.3%.
How do people find Carry1st?
408.9K people (66%) visit Carry1st directly. 207.6K (34%) find them through organic search. 2.6K (0%) come through paid advertising.
Who uses Carry1st?
Carry1st's top market is Nigeria with 217.3K visitors (35.1%). South Africa is 2nd with 89.8K (14.5%). Egypt is 3rd with 80.7K (13.0%).
What technologies does Carry1st use?
Carry1st uses 20 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, Webflow.
Who are Carry1st's competitors?
Carry1st's main competitors include Brown Note Productions, SeaQuest, Marquee Sports and Entertainment, Steamroller Studios, Dynasty Sports and Entertainment. These companies operate in similar markets and compete for the same customer base.
What do customers think of Carry1st?
Carry1st has a Trustpilot score of 3.4 out of 5 (3 stars) based on 58 customer reviews.

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What are Carry1st's key pages?

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About carry1st.com

Carry1st is Africa's #1 mobile game and digital content publisher in Nigeria, South Africa, Kenya, Ghana, Egypt, Morocco and throughout the continent.

Company Overview

carry1st.com
Website
computers_electronics_and_technology
Industry
#125,967
Global Rank
332.8K
Monthly Visitors
20
Technologies
24+
Employees

carry1st.com Key Pages

Contact carry1st.com

Technology Stack

carry1st.com uses 20 technologies across their website including Google Fonts, HSTS, Webflow, and more.

Fonts

Google Fonts

Security

HSTS

CMS

Webflow

CDN

cdnjs, unpkg, jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Translation

Localize

Traffic & Audience

332.8K
Monthly Visits
40%
Bounce Rate
3.2
Pages/Visit
1:02
Avg. Duration

carry1st.com receives approximately 332.8K monthly visitors and ranks #125,967 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:02 on the site.

The majority of carry1st.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is carry1st.com?
Carry1st is Africa's #1 mobile game and digital content publisher in Nigeria, South Africa, Kenya, Ghana, Egypt, Morocco and throughout the continent.
What technologies does carry1st.com use?
carry1st.com uses 20 technologies including Google Fonts, HSTS, and 14 more. View the full tech stack analysis above.
How do I contact carry1st.com?
You can contact carry1st.com through their contact page.
What are carry1st.com's social media accounts?
carry1st.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is carry1st.com hiring?
Check carry1st.com's careers page for current job openings and opportunities. The company has 24+ known employees.
How popular is carry1st.com?
carry1st.com receives approximately 332.8K monthly visitors and ranks #125,967 globally. Traffic is growing by 5.1% month-over-month.

Related Searches

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This page provides publicly available information about carry1st.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit carry1st.com directly at https://carry1st.com.