Carted wasn't just another shopping startup—it was a platform that promised 'shopping to win.' Then, with 12 employees and $1M in revenue, they simply closed their doors. This is the story of a startup that chose to end rather than pivot.

"When a startup's H1 tag is 'Thank you and good bye,' the exit strategy writes itself."

What makes Carted fascinating isn't their failure—it's their transparency. Most dying startups bleed cash quietly. Carted's homepage says 'Thank you from the Carted team' with a final 'good bye.' This is a founder's masterclass in graceful exits: no pivots to Web3, no acquisition rumors, just clean closure.

• 12 employees and $1M revenue = ~$83k per employee (unsustainable)
• 6,865 monthly visits = ~229 daily visitors (not a shopping platform)
• 41% direct traffic = loyal but tiny user base
• No funding disclosed = likely bootstrapped or early-stage