carusllc.com
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Carus LLC: The Century-Old Environmental Specialist
A $15M revenue company quietly dominating water, air, and soil treatment
While tech startups chase AI headlines, Carus LLC has spent over 100 years solving the world's dirtiest environmental problems. This isn't a flashy SaaS company—it's a $15M revenue specialist in water, air, and soil treatment with 197 employees who've built a global reputation through chemical engineering, not marketing hype.
"Carus doesn't sell software—they sell chemical formulas that remediate contaminated soil, and they've been doing it since before most tech founders were born."
The Industrial Invisible
Carus operates in the heavy industry and engineering space where trust compounds over decades, not quarters. With 45% direct traffic and a global rank of #4.4M, they're not chasing SEO glory—they're maintaining deep relationships with industrial clients who need TCE-contaminated clay soil remediation or ethylene oxide treatment. Their top keywords reveal the reality: 'ortho phosphate corrosion inhibitor' and 'alat eto' aren't sexy, but they're the exact terms engineers type when disaster strikes.
The Traffic Paradox
Here's the counterintuitive insight: Carus's low global rank (#4.4M) and modest 3,815 monthly visits are actually a feature, not a bug. This company isn't built for scale—they're built for specificity. When you're the go-to for 'treating TCE-impacted clay soils with REMOX® S ISCO reagent,' you don't need millions of visitors. You need the 190 monthly searches for your exact product name to convert into multi-million dollar contracts. Their 32% organic traffic shows they're discoverable when it matters most.
The leadership team tells the story: President Andy Johnston, VP Technology Richard Landtiser, and SVP Chryss Crockett aren't growth hackers—they're industrial veterans. Carus's blog post about treating TCE-impacted clay soils isn't content marketing; it's a technical white paper disguised as a case study. This is how century-old companies survive: by being the definitive answer to specific, expensive problems.
- Their top keyword ('ortho phosphate corrosion inhibitor carus 4000 msds' at 190 monthly searches) shows they own niche industrial chemistry
- Social presence is minimal but strategic—LinkedIn, Facebook, and YouTube for technical content, not viral posts
- Traffic is 100% 'undefined' country-wise, suggesting global industrial clients with complex, multi-jurisdictional projects
The Unsexy Billion-Dollar Opportunity
While everyone chases AI, Carus proves that deep industrial expertise in environmental remediation creates durable, defensible businesses that outlast tech cycles. Their $15M revenue with 197 employees isn't a failure to scale—it's the efficient output of a company that knows exactly what problems it solves.
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Environmental Solutions - Water, Air & Soil Treatment | Carus
Carus provides innovative environmental solutions for water, air, and soil treatment. Trusted globally for over a century. Contact us to learn more.
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About carusllc.com
Carus provides innovative environmental solutions for water, air, and soil treatment. Trusted globally for over a century. Contact us to learn more.
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carusllc.com uses 14 technologies across their website including Vimeo, YouTube Embed, Font Awesome, PHP, and more.
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carusllc.com receives approximately 3.8K monthly visitors and ranks #4,487,188 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:26 on the site.
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