In a market obsessed with discounts, CashKaro flipped the script: they don't just slash prices, they pay you back. With 5.4 million monthly visitors and a dominant grip on the Indian e-commerce landscape, this isn't just a coupon site—it's a financial ecosystem for the digital native.

"CashKaro didn't just capture the Indian market—they monetized the very act of comparison shopping."

The tech stack tells a story of modern efficiency: Tailwind CSS, Vite, PWA, and lazy loading. They're not building a monolith; they're building a performance-first experience. The PWA implementation is particularly telling—it signals a mobile-first strategy in a market where 70%+ of e-commerce happens on phones.

• Direct traffic dominance (64%) indicates strong brand loyalty and repeat usage
• Traffic concentration (93.8% India) is both a strength and a vulnerability—massive TAM capture but limited global diversification
• The 'cashkaro' keyword family dominates search volume, showing near-total brand ownership
• 575 employees with $93.4M revenue suggests ~$162K revenue per employee—healthy for a tech-enabled marketplace