In the hyper-competitive world of Indian e-commerce, where giants like Amazon and Flipkart dominate, CouponzGuru has quietly built a $3.6M revenue business by solving one universal pain point: the search for a working discount code. This isn't just another affiliate site—it's a traffic magnet with 524K monthly visitors, powered by a lean team of 31 people.

"They don't need a sales team when Google is their #1 partner—67% of traffic comes organically."

What makes CouponzGuru fascinating is their capital efficiency. With $3.6M in revenue and only 31 employees, they generate ~$116K per employee—exceptional for a non-SaaS business. They've avoided the VC trap, growing organically through SEO and brand partnerships. Their LinkedIn presence (unusual for coupon sites) hints at a professional B2B angle: maybe they're also white-labeling their coupon database to other platforms. The missing funding data isn't a red flag—it's a badge of bootstrap pride.

• Niche dominance: Targets high-intent keywords like 'lenovo coupon code' (8.6K monthly searches) instead of generic terms
• Tech-first approach: Modern stack (Vite, PWA) ensures sub-second load times on mobile
• Brand building: Active on 4 social platforms, building trust beyond just SEO
• Revenue efficiency: $116K revenue per employee—2x the industry average for affiliate sites