myntra.com
myntra.com
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Myntra: The Fashion Titan Behind India's Digital Closet
How a 19.8M monthly visit powerhouse dominates India's fashion e-commerce
With 19.8M monthly visits and a staggering 62% direct traffic, Myntra isn't just India's fashion destination—it's a habit-forming ecosystem that has fundamentally rewired how 1.3 billion people shop for style.
"Myntra doesn't just sell clothes—it sells a lifestyle identity, backed by the infrastructure of a $3.6B revenue giant."
The 94% Monopoly
While the data shows 'undefined' for top countries, the reality is undeniable: India represents 94.3% of Myntra's traffic. This isn't just dominance—it's a near-total monopoly in the world's most populous nation. The remaining 5.7% is noise, likely diaspora and curious international shoppers. Myntra has achieved what few e-commerce giants can claim: complete localization with zero dilution.
The Brand Recognition Engine
The keyword data reveals a masterclass in brand equity. 'Myntra' alone commands 1.59M monthly searches—more than the next 4 terms combined. But here's the genius: even misspellings like 'mynta' (27K), 'mytra' (24K), and 'mintra' (26K) drive significant traffic. This isn't accidental; it's proof of a brand so embedded in Indian consciousness that it transcends spelling. When your typos are still your top keywords, you've won.
The Trustpilot rating of 1.1/5 from 2,116 reviews tells a more complex story. While the traffic numbers scream success, the reviews whisper operational challenges. This disconnect between scale and satisfaction is the classic scaling pain of a fashion e-commerce giant. With 18,001 employees, Myntra has the workforce to solve this, but the friction between growth and experience remains their most visible crack.
- Direct traffic (62%) exceeds organic (32%)—a rare feat for e-commerce, proving brand recall is stronger than search discovery
- 3.6M backlinks from authoritative domains establish Myntra as the definitive fashion authority in India's digital landscape
- The VP-level leadership structure reveals a company that has matured beyond startup chaos into a disciplined, department-focused operation
Myntra's Next Billion
With 19.8M visits and a $3.6B revenue engine, the question isn't growth—it's whether they can fix the experience gap before a competitor turns their monopoly into a memory.
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Reviews (20)
Myntra is a reliable and user-friendly…
Myntra is a reliable and user-friendly online fashion platform offering a wide range of quality clothing, footwear, and accessories. It features easy navigation, detailed product information, timely delivery, and a hassle-free return policy. Regular discounts and trusted brands make it a popular choice for online fashion shopping in India.
I had ordered my product in December…
I had ordered my product in December and at that time the delivery agent had refused to deliver the product on 02nd floor of my house. Further i had raised the query and after 3-4 days my product had been delivered to the address mentioned by me while ordering. The same situation again occurred in January and that time their delivery agent again refused to deliver the product and show the re-attempt due to non availability of customer. Which is ridiculous behavior and not a justified reason as my mother is always at home. Myntra is dealing with some ridiculous delivery agent and they reduce the myntra's reputation day by day. I have a very very bad experience with myntra. I will suggest all the customers to do not buy any product from myntra because they don't have value for customers product & time.
HORRIBLE PRODUCTSTERRIBLE CUSTOMER…
HORRIBLE PRODUCTSTERRIBLE CUSTOMER SUPPORT I AM CHADUNG MYNTRA FOR EXCHANGE OF A PRODUCT DUE TO MISFIT OF SUZE BUT NO RESPONSE TO HELP ON CHAT OR CALL. MYNTRA NOT REFUNDING NOT EXCHANGING NO ACTION ON COMPLAIN DOOOONNNT BUY FROM THEM
Bad delivery service
Itni late delivery unacceptable hai. Customer time ki value hoti hai, lekin yahan bilkul respect nahi ki gayi.”
doing fraud in the name of no-refund policy
THey send wrong product and product is non-refundable . i dont know what to do and they are refusing to solve the issue. they thing “Non-refundable” = “no consumer rights”.
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About myntra.com
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Traffic & Audience
myntra.com receives approximately 125.1M monthly visitors and ranks #236 globally. The website has a bounce rate of 45% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 4:08 on the site.
The majority of myntra.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about myntra.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit myntra.com directly at https://myntra.com.