Zoutons' traffic profile is a masterclass in organic search dominance. With 63% of its 158,740 monthly visits coming from organic search and a staggering 49,730 backlinks, they've built a flywheel around high-intent keywords. They aren't just chasing traffic; they're intercepting commercial intent at the exact moment of decision—'hostinger coupon code' (85,860 monthly searches) and 'redbus coupon code' (20,730 searches) are their primary battlegrounds. This isn't viral marketing; it's systematic, high-ROI capture of bottom-funnel search traffic.

With 29 employees generating $3.5M in revenue, Zoutons operates with remarkable efficiency. That's approximately $120,000 in revenue per employee, a metric that would make many SaaS companies blush. Their model is asset-light: they aggregate deals, provide affiliate links, and monetize intent without holding inventory or managing logistics. This lean structure allows them to remain nimble and profitable in a space where others burn cash on user acquisition.