castoninc.com
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The Construction Company That Doesn't Exist Online
A $22M firm with zero web traffic reveals the disconnect between digital presence and business success
Caston Inc generates $22.3M in revenue with 77 employees, yet their website attracts exactly zero monthly visits. This isn't a failure—it's a deliberate strategy that exposes the construction industry's stubborn reliance on relationships over algorithms.
"Zero traffic isn't a bug—it's a business model that prioritizes handshake deals over SEO rankings."
The Invisible Giant
Caston Inc operates like a ghost in the digital ecosystem. Their tech stack reveals a story of superficial modernization—Squarespace for basic presence, Tailwind and Bootstrap for styling—yet they rank in the bottom 1% of all websites. The construction giant's digital footprint is intentionally minimal, suggesting their business development happens entirely offline through referrals, established networks, and local relationships that don't require Google's validation.
The Human Algorithm
Their leadership team—Jeff Poutre (Estimator), Greg Malachowski (VP), Erron Ondatje (Operations), Christina Spaich (Office), and Lisa Edmundson (Accounting)—represents a traditional, relationship-driven business structure. Notice the complete absence of a 'Head of Digital' or 'Growth' role. This isn't a tech company in construction clothing; it's a construction company that happens to have a website. Their only organic keyword—'dry wall repairs san bernardino ca'—suggests hyper-local, word-of-mouth operations.
The URL structure reveals more contradictions. Pages like '/lets-eat' for contact and '/blog-margot' for content suggest either a rushed Squarespace setup or intentional obfuscation. The 'Margot' blog is likely a template placeholder, never populated. This isn't neglect—it's indifference. For a $22M operation, a functional website is table stakes, yet they treat it as a digital business card rather than a growth engine.
- Zero investment in organic search despite $22M revenue
- Squarespace template with placeholder URLs
- No social media profiles or content strategy
- Hyper-local SEO focus (San Bernardino, CA)
- Traditional leadership team without digital roles
The Ultimate Validation
When $22M doesn't require a website, you've built something algorithms can't measure—and competitors can't replicate.
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About castoninc.com
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Technology Stack
castoninc.com uses 10 technologies across their website including Adobe Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts
Security
HSTS
CMS
Squarespace
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
castoninc.com receives approximately 0 monthly visitors and ranks #9,260,036 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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