catalina.com
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Catalina: The CPG Marketing Data Giant
Decoding the $256M behemoth turning grocery shoppers into loyal fans
In the $256B CPG market, most brands spray ads and pray. Catalina does the opposite—they decode every grocery receipt to predict what you'll buy next. With 732 employees and $256M in revenue, they're the silent data engine behind 70% of US grocery loyalty programs.
"They don't just target shoppers—they predict the exact moment a buyer will switch brands and intercept them with precision."
The Traffic Paradox
Catalina's traffic tells a fascinating story: 48% direct visits vs 37% organic search. This isn't a B2C brand fighting for keywords—it's an enterprise player where relationships drive traffic. The 'catalina' keyword gets 30K monthly searches, but 'catalina marketing' only 1.3K. The gap reveals their moat: they're not competing on SEO; they're embedded in the retail infrastructure itself.
The Ecosystem Play
While competitors sell ad space, Catalina built an open ecosystem. Their stack—Tailwind, Bootstrap, Svelte, PWA—shows they're engineering-first. They're not just a media company; they're a data pipeline connecting retailers, CPG brands, and agencies. The real product isn't ads—it's the behavioral graph that makes every impression count.
The company's leadership shift (Wayne Powers to Kevin Hunter) and recent hires like April Mesagno suggest a pivot from pure retail partnerships to omnichannel dominance. Their focus on CTV and 'Catalina Media' signals they're moving beyond in-store receipts into digital streaming—where the same data moat applies.
- Revenue per employee: ~$350K (high for marketing services)
- Direct traffic dominance shows enterprise lock-in, not brand awareness
- Tech stack reveals modernization (Svelte, PWA) despite legacy retail roots
- Top 5 keywords are brand-centric—no broad category terms
The Data Moat is Real
Catalina isn't building a marketing platform—they're owning the infrastructure that powers CPG retail. The question isn't if they'll win, but how fast they can scale their ecosystem beyond grocery receipts.
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Understand Your Shoppers - Data Driven Performance Marketing | Catalina
Catalina's open ecosystem of solutions helps retailers, CPG brands, and agencies turn shoppers into buyers and buyers into fans.
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About catalina.com
Catalina's open ecosystem of solutions helps retailers, CPG brands, and agencies turn shoppers into buyers and buyers into fans.
Company Overview
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Technology Stack
catalina.com uses 7 technologies across their website including Vimeo, OneTrust, Twitter Cards, PWA, and more.
Video
Vimeo
Privacy & Consent
OneTrust
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Svelte
Traffic & Audience
catalina.com receives approximately 47.7K monthly visitors and ranks #707,811 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:01 on the site.
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This page provides publicly available information about catalina.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit catalina.com directly at https://catalina.com.