cater2.me
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Cater2.me: The Corporate Catering Playbook
A $120M revenue machine hiding in plain sight
In a market dominated by giants like ezCater, a quiet powerhouse is building a $120M business by focusing on a single, high-value niche: keeping corporate teams fed and engaged. This is the story of Cater2.me.
"They aren't trying to win the internet; they're winning the boardroom."
The Niche is the Strategy
While competitors like ezCater chase massive volume (33K monthly searches for 'ezCater'), Cater2.me operates with surgical precision. Their traffic is 72% direct—a sign of deep enterprise relationships and repeat usage, not SEO spam. They own the corporate lunch cycle, not the generic food delivery search.
The Revenue vs. Traffic Paradox
With only 21,000 monthly visits generating $120M in revenue, the math is staggering. Each visitor is worth nearly $6,000 in annual revenue. This isn't a consumer play; it's a B2B sales engine where high-touch account management trumps viral growth. The low traffic volume is a feature, not a bug—it reflects a focused, high-conversion funnel.
The company's tech stack reveals a modern, agile approach. Using Tailwind CSS and Vite suggests a lean engineering team focused on rapid iteration. However, the 2.9/5 Trustpilot rating from just 2 reviews is a glaring red flag. In B2B, reputation is everything. A low rating with minimal volume signals either a product-market fit gap or a customer service bottleneck that could throttle scale.
- Dominates local intent: 'office catering in madison wi' ranks #2
- Direct traffic (72%) proves sticky, recurring enterprise usage
- Niche focus on 'virtual events' differentiates from standard delivery
- The 382-employee headcount suggests a substantial operational footprint
The Silent Giant
Cater2.me proves that in B2B, depth beats width. They don't need millions of visits; they need the right 21,000.
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5 keywordsHow is Cater2's SEO?
Open Graph Image
https://cater2.me/wp-content/uploads/2022/01/Targeted-Biotech-Campaign-7-13-1.png
Meta Tags
Corporate Catering Services | Local Caterers | Cater2.me
Cater2.me offers corporate catering solutions for teams, featuring customized group ordering and virtual events to keep your team engaged and well-fed!
Corporate catering programs for teams of all shapes and sizes
Cater2.me provides solutions to feed your team and keep them engaged, no matter where they sit. From customized group ordering to virtual events, Cater2.me has a solution tailored to fit your team!
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Reviews (2)
Terrible mislabeling
Terrible mislabeling, late, leadership is not good too
Terrible business for restaurants
Terrible business for restaurants. Our restaurant brought them food for about 20 people, only to find FIVE people working that day. No one sampled our food and we spent about 3 hours organizing their ridiculous ingredient and allergen requirements. In return, we got ZERO business. They promised us catering jobs, but got us nothing. We have over 400 yelp reviews and a solid 4.5 stars. Our food has been written up in eater and grub street. Our food is solid. These people STOLE our food and we got nothing but lies and excuses every single time I spoke to them. I honestly believe that free food is a ploy to get people to work for them, so they just approach restaurants and make promises to them so they will provide free food for their staff.
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About cater2.me
Cater2.me offers corporate catering solutions for teams, featuring customized group ordering and virtual events to keep your team engaged and well-fed!
Company Overview
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Technology Stack
cater2.me uses 21 technologies across their website including Google Fonts, Okta, reCAPTCHA, and more.
Fonts
Google Fonts
Authentication
Okta
Security
reCAPTCHA
CMS
WordPress
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
cater2.me receives approximately 21.3K monthly visitors and ranks #1,038,311 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:23 on the site.
The majority of cater2.me's traffic comes from undefined, .
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This page provides publicly available information about cater2.me. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cater2.me directly at https://cater2.me.