Forget startup hype—this is the infrastructure that actually keeps planes in the air. CATSA isn't a product; it's a $562M government monopoly that commands 260,000 monthly visits without a single ad dollar. Here's what product leaders can learn from the ultimate utility.

"They don't need to convert you—you're required to use them. That's not a business model; it's a mandate."

The tech stack tells a story of pragmatic modernization: jQuery and Bootstrap for legacy compatibility, Tailwind and DaisyUI for rapid prototyping. This isn't a Silicon Valley redesign—it's a government entity balancing stability with usability. The HSTS implementation is the only security mention, fitting for an organization that literally controls security protocols nationwide. Their 'revenue' is taxpayer-funded, making their true north metric passenger throughput, not profit.

• Zero marketing spend yet 59% organic traffic—proof that utility beats advertising
• Top keywords are pain points, not brand terms: travelers ask about ice packs, not CATSA's mission
• The 28% direct traffic is a monopoly's dream—users don't compare alternatives, they just need answers
• 1,634 employees serve millions of passengers annually; efficiency is measured in questions prevented, not tickets sold