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cavpower.com
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cavpower.com

20 technologies
VerifiedGrowingVisit3.4K/mo$84M21620 Tech
Deep Dive

CavPower: The $84M Caterpillar Moat

How a 50-year exclusive dealer dominates South Australia's heavy equipment market

While tech startups chase unicorn status, CavPower operates a far more defensible business: the exclusive Caterpillar dealer for South Australia since 1972. This isn't a SaaS company—it's a physical empire of iron, diesel, and 216 employees generating $83.9M annually.

$83.9M
Annual Revenue
216
Employees
3,402
Monthly Visits
59%
Organic Traffic

"In an era of digital disruption, CavPower proves that exclusive distribution rights and 50 years of relationships still beat SEO."

The Traffic Paradox

With only 3,402 monthly visits and a global rank of #5.1M, CavPower's digital footprint looks microscopic. But this is misleading. Their 59% organic search traffic is dominated by branded queries—'cavpower' (320 searches/month) and 'caterpillar' (189K/month). They don't need massive traffic because their business is built on phone calls, not clicks. The website is a digital business card, not a customer acquisition engine.

The Moat is Physical

CavPower's competitive advantage isn't code—it's concrete. They service South Australia's mining, construction, and agriculture sectors with an iron grip. The barrier to entry isn't building a better website; it's becoming an authorized Caterpillar dealer. That moat took 50 years and relationships to build. Their tech stack (jQuery, Bootstrap, Slick) is dated, but it doesn't matter when your customers call your sales reps directly.

The leadership team reflects this boots-on-the-ground reality. CEO Joanne Jones runs a company where IT Support (Matthew Ford) is a support function, not the core. Senior Manager Steve Grzywny handles Product Support—because when you sell $500K excavators, support is the product. This is a relationship business where digital presence is secondary to field presence.

  • Exclusive Caterpillar rights create an unassailable moat in South Australia
  • Branded search dominance (320 'cavpower' searches/month) shows strong local awareness
  • Minimal digital footprint indicates traditional B2B sales model
  • 25% direct traffic suggests customers know exactly where to go
No e-commerce capability
Exclusive territory rights since 1972
Dated tech stack (jQuery, Bootstrap)
Physical service infrastructure
Minimal organic reach beyond branded terms
Deep customer relationships
No visible content marketing strategy
High-margin parts & service revenue

The Unsexy Billion-Dollar Playbook

CavPower doesn't need to be digital-first because they're relationship-first. In heavy industry, that's the only moat that matters.

What tech stack does Cavpower use?

33 detected
Programming Languages1
CDN1
Cloud & Hosting1
Email Marketing1
Advertising1
E-commerce & Payments1
Web Standards1
Build Tools1
JavaScript Libraries3
Tracking & Analytics13
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
G
Google APIs
C
Cloudflare
G
Google Tag Manager
F
Facebook Pixel
G
Google Static
G
Google Analytics
F
Facebook
G
Google DoubleClick
T
Tracking Service

How much traffic does Cavpower get?

Traffic & Engagement

3.4K
Monthly Visits
1.6
Pages/Visit
0:15
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend-23%
4.4K
Oct 2025
Oct
2.9K
Nov 2025
Nov
3.4K
Dec 2025
Dec

Traffic Sources

Search
59%
Direct
25%
Social
7%
Referrals
8%
Email
0%
Paid
1%

Where is Cavpower's audience located?

🌍75.1%
🌍24.9%

What keywords does Cavpower rank for?

5 keywords
1cavpower320 vol$1.43
2caterpillar189.3K vol$0.99
3cav113.9K vol$0.83
4mini excavator19.5K vol$1.43
5cat tools6.8K vol$1.61

How is Cavpower's SEO?

Open Graph Image

OG Image preview
og:image

https://www.cavpower.com/app/uploads/2022/02/Cavpower_GeppsCross-18.jpg

Meta Tags

title66 chars

Cavpower | Caterpillar® dealer for South Australia and Broken Hill

description130 chars

The exclusive Caterpillar® dealer for South Australia and Broken Hill since 1972, providing equipment, parts, service and rentals.

languageEN-AU

H1 Tags

h1LATEST USED AND RENTAL EQUIPMENT CATALOGUE AVAILABLE NOW!
h1Golden Opportunities in South Australia
h1Buy genuine Cat Parts online 24/7

Schema Types

Unknown

What is Cavpower's revenue?

$84M
Annual Revenue
216
2%
Employees
$388K
Revenue/Employee
Enfield, AUS
Headquarters

Who works at Cavpower?

Loading leads...

What do customers think of Cavpower?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Cavpower

What is Cavpower's Revenue?
Cavpower generates approximately $84M in annual revenue. With 216 employees, that's $388,300 per employee.
What does Cavpower do?
The exclusive Caterpillar® dealer for South Australia and Broken Hill since 1972, providing equipment, parts, service and rentals.
How fast is Cavpower growing?
Cavpower employee count has changed by 2% year over year.
What technologies does Cavpower use?
Cavpower uses 20 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Google Fonts, HSTS, reCAPTCHA.
Who are Cavpower's competitors?
Cavpower's main competitors include Cavpower, NTP Forklifts Australia, HARDI Australia. These companies operate in similar markets and compete for the same customer base.

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How to contact Cavpower?

What are Cavpower's key pages?

Export cavpower.com Data

Download the complete tech stack, analytics, leads, and company data for cavpower.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About cavpower.com

The exclusive Caterpillar® dealer for South Australia and Broken Hill since 1972, providing equipment, parts, service and rentals.

Company Overview

cavpower.com
Website
heavy_industry_and_engineering
Industry
#5,135,721
Global Rank
3.4K
Monthly Visitors
20
Technologies

Contact cavpower.com

Technology Stack

cavpower.com uses 20 technologies across their website including YouTube Embed, Google Fonts, HSTS, reCAPTCHA, and more.

Video

YouTube Embed

Fonts

Google Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs

Traffic & Audience

3.4K
Monthly Visits
34%
Bounce Rate
1.6
Pages/Visit
0:15
Avg. Duration

cavpower.com receives approximately 3.4K monthly visitors and ranks #5,135,721 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.

The majority of cavpower.com's traffic comes from undefined, .

Frequently Asked Questions

What is cavpower.com?
The exclusive Caterpillar® dealer for South Australia and Broken Hill since 1972, providing equipment, parts, service and rentals.
What technologies does cavpower.com use?
cavpower.com uses 20 technologies including YouTube Embed, Google Fonts, and 14 more. View the full tech stack analysis above.
How do I contact cavpower.com?
You can contact cavpower.com via email at [email protected] or through their contact page.
What are cavpower.com's social media accounts?
cavpower.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is cavpower.com hiring?
Check cavpower.com's careers page for current job openings and opportunities.
How popular is cavpower.com?
cavpower.com receives approximately 3.4K monthly visitors and ranks #5,135,721 globally. Traffic is growing by 16.8% month-over-month.

Related Searches

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This page provides publicly available information about cavpower.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cavpower.com directly at https://cavpower.com.