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CB4: The AI Fix for Retail's $1.2T Shrink Problem
How a 67-person team is using AI to stop floor execution issues before they happen
Retail loses over $1.2 trillion annually to shrinkage, stockouts, and execution errors—not from bad products, but from bad data on the floor. CB4 is betting that AI can predict these failures before they happen, turning store teams into data-driven decision-makers.
"Their traffic reveals a stark truth: CB4 doesn't rely on SEO—it relies on enterprise sales."
The Enterprise-First Playbook
With only 5,076 monthly visits but $17.7M in revenue, CB4 operates on a classic B2B enterprise model. The 68% direct traffic share (versus 15% organic) confirms this: their buyers aren't Googling solutions—they're being sold to directly. This is a company that wins through relationships, not content marketing.
The Nordstrom Connection
Their keyword data tells a revealing story. 'Nordstrom NYC flagship' and related terms dominate searches, suggesting CB4 is deeply embedded with this retail giant. When your SEO footprint is dominated by a single client's store locations, you're not just a vendor—you're a strategic partner. This is either a brilliant vertical focus or a dangerous over-dependence.
The tech stack (jQuery, Bootstrap, Tailwind) suggests a pragmatic, functional approach rather than chasing cutting-edge frameworks. For a B2B SaaS serving enterprise retailers, reliability trumps novelty. Their 24 detected technologies indicate a mature, stable platform rather than experimental architecture.
- Enterprise sales motion: 68% direct traffic proves high-touch B2B model
- Vertical concentration: Nordstrom dominance suggests strategic focus over diversification
- Efficient scaling: $261K revenue per employee indicates strong unit economics
- Capital efficiency: $22M funding for 67 employees suggests disciplined burn
The Bottom Line: Enterprise Focus Over Scale
CB4 represents the classic B2B playbook: solve a specific, expensive problem for large retailers, build deep client relationships, and scale through enterprise sales rather than viral growth. For investors, the $261K revenue per employee suggests efficiency. For founders, it's a masterclass in vertical focus. For product teams, it's a reminder that sometimes the most valuable AI tool isn't the most sophisticated—it's the one that actually gets used on the sales floor.
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CB4 - Retail Store Artificial Intelligence Solution
Goodbye, floor execution issues. Hello, happy store teams and happier shoppers. CB4's AI tool helps retailers drive sales and enhance customer experience.
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About cb4.com
Goodbye, floor execution issues. Hello, happy store teams and happier shoppers. CB4's AI tool helps retailers drive sales and enhance customer experience.
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cb4.com uses 24 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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PHP
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WordPress
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Traffic & Audience
cb4.com receives approximately 5.1K monthly visitors and ranks #3,668,934 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:20 on the site.
The majority of cb4.com's traffic comes from .
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