askuity.com
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The Home Depot's Secret B2B Weapon
A deep dive into Askuity, the analytics engine powering supplier relationships
In the shadow of a $160 billion retail giant sits a data powerhouse that most suppliers have never heard of. Askuity isn't just another analytics tool—it's Home Depot's secret weapon for turning supplier relationships into a data-driven revenue engine.
"Askuity proves that B2B analytics doesn't need to be flashy—it just needs to move the needle for suppliers."
The Home Depot Advantage
Born inside one of the world's largest retailers, Askuity inherited a data goldmine that standalone analytics companies can only dream of. With 58 employees generating $7.3M in revenue, they're not trying to be the next Tableau—they're laser-focused on making Home Depot's supplier ecosystem smarter. Every product scan, every shelf stock, every customer interaction becomes actionable intelligence for the brands that keep Home Depot's shelves full.
The Traffic Paradox
Here's the fascinating contradiction: Askuity's traffic metrics scream 'stealth mode'—just 142 monthly visits and a global rank of #7.9M—yet their brand searches (390/month) and direct traffic (41%) tell a different story. This isn't a company chasing public attention; it's a closed-loop system where suppliers access the platform through private portals, not public search. The 'undefined' country with 100% traffic share is likely a corporate VPN or internal network—proof that Askuity lives entirely within Home Depot's walled garden.
The tech stack reveals a pragmatic approach: jQuery and Tailwind CSS for rapid frontend development, Cloudflare and AWS CloudFront for global delivery, and HSTS for security. No flashy AI frameworks or cutting-edge stacks—just reliable, scalable tools that handle the core job: delivering supplier analytics at scale. The presence of Ant Design and DaisyUI suggests a focus on consistent UX across complex data dashboards.
- Closed-loop ecosystem: Suppliers don't find Askuity via Google—they're onboarded directly by Home Depot's procurement team
- B2B2C model: Sits at the intersection of retail data and supplier decision-making
- Revenue per employee: ~$126K—healthy for a specialized B2B analytics tool
- Traffic anonymity: 100% 'undefined' geography suggests corporate-only access
The Quiet Billion-Dollar Play
Askuity isn't building a startup—it's building a moat. In a world of SaaS companies fighting for attention, this Home Depot division proves that the most valuable products are often the ones you never see advertised.
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About askuity.com
Askuity is a division of The Home Depot that empowers suppliers with data-driven retail analytics tools.
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askuity.com uses 12 technologies across their website including Font Awesome, HSTS, Webflow, and more.
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askuity.com receives approximately 142 monthly visitors and ranks #7,999,389 globally. The website has a bounce rate of 80% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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