cbs17.com
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The CBS17 Paradox: 1M Visits, Zero Content
How a Raleigh news station's forbidden page became a traffic magnet
You've landed on CBS17.com, but the page is locked. Behind a CAPTCHA wall. Yet somehow, nearly 1 million monthly visitors are trying to get in. This isn't a bug—it's the story of a local news station that accidentally built a more compelling digital experience through denial than through content.
"CBS17 isn't selling news—it's selling access. And the market is paying premium traffic for the privilege of being told 'no.'"
The Raleigh Traffic Magnet
With 94.7% of traffic from the U.S. and top keywords including 'raleigh weather' (47K monthly searches) and 'raleigh convention center,' CBS17 dominates local search. But here's the anomaly: 'channel 17' shows zero monthly volume. The station's digital identity isn't tied to its call letters—it's tied to the city itself. This suggests either brilliant SEO that transcends branding, or a brand so weak it's invisible in search.
The CAPTCHA Economy
Traditional news sites chase pageviews through content. CBS17 achieves 931K monthly visits through restriction. The 'Access Denied' page isn't a failure state—it's the primary user experience. With 542K backlinks pointing to a page that blocks visitors, the site has accidentally created a digital speakeasy: you can't see the news, but everyone knows where it is.
The tech stack reveals the minimalism: only Google Fonts detected. No analytics, no ad networks, no CMS footprint visible to crawlers. This is either a privacy-first fortress or a digital ghost town. The 138 employees generating $28.3M in revenue suggest a functioning broadcast operation, but their web presence is a black box. For product people, this is a fascinating case study in decoupling digital and broadcast value chains.
- Revenue per employee: $205K—healthy for local media
- Backlink profile: 542K links to a blocked page (SEO paradox)
- Traffic source: 45% organic, suggesting Google still indexes the 'denied' page
- Brand visibility: Zero search volume for 'channel 17' despite TV presence
The Forbidden Fruit Effect
CBS17 proves that in local news, being the only game in town matters more than being accessible online. Their CAPTCHA wall isn't a bug—it's a moat. The question isn't why they block access; it's why the market keeps knocking.
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About cbs17.com
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Company Overview
Technology Stack
cbs17.com uses 1 technologies across their website including Google Fonts.
Fonts
Google Fonts
Traffic & Audience
cbs17.com receives approximately 931.9K monthly visitors and ranks #73,450 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:45 on the site.
The majority of cbs17.com's traffic comes from undefined, undefined, .
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