9:41
wbtv.com
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wbtv.com

16 technologies
VerifiedGrowingVisit3.1M/mo$52M23216 Tech25 Leads
Deep Dive

WBTV: The Local News Titan That Crushes Digital

How a 70-year-old TV station built a digital empire with 3M monthly visits

In an era where legacy media is supposedly dying, WBTV.com is quietly building a digital fortress with over 3 million monthly visitors. This isn't just a TV station's website—it's a data-driven local news monopoly that proves traditional media can still dominate online.

3.12M
monthly visits
#25,255
global rank
40%
organic search
48%
direct traffic

"WBTV's 48% direct traffic is a masterclass in brand loyalty—people don't stumble upon them, they seek them out."

The Greg Biffle SEO Goldmine

WBTV's top keyword isn't 'Charlotte news'—it's 'Greg Biffle' with 1.08M monthly searches. This reveals a sophisticated SEO strategy where they've captured NASCAR fandom and converted it into local news traffic. They're not just reporting news; they're hacking search algorithms to dominate unexpected niches.

The Carolina Monopoly

With 92.5% of traffic from undefined (likely North/South Carolina), WBTV has achieved what most local news sites fail to do: geographic dominance. They're not competing for national eyeballs—they've locked down their regional market so thoroughly that outsiders barely register. This is the playbook for local media survival.

The tech stack tells the story of a modern media operation. They've adopted Tailwind CSS, Bootstrap, and Ant Design for rapid iteration, while using Google Analytics and Tag Manager to optimize every click. This isn't a legacy CMS from 2005—it's a purpose-built digital newsroom that happens to be owned by Gray Television.

  • 698,256 backlinks: A massive SEO moat built over years of local coverage
  • 232 employees: Lean operation generating $52.3M in revenue
  • First Alert Weather: The sticky product that drives daily visits
  • Multi-platform presence: Twitter/X and Facebook integrated with web strategy
No national news coverage
Hyper-local SEO dominance
Limited international appeal
Direct traffic fortress (48%)
Traditional broadcast-first mindset (potentially)
Weather as a daily habit driver

WBTV is the blueprint for local media's digital future

They prove that owning your regional market digitally is more valuable than chasing national scale

What tech stack does Wbtv use?

27 detected
UI Libraries2
Build Tools1
Web Standards1
Performance1
Scheduling1
Cloud & Hosting1
Programming Languages1
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
C
Cloudflare
G
Google Tag Manager
T
Tracking Pixel
G
Google DoubleClick
G
Google Analytics
G
Google APIs
G
Google Static
G
Google AdSense

How much traffic does Wbtv get?

Traffic & Engagement

2.2M
Monthly Visits
-3.3%
2.3
Pages/Visit
9:10
Avg. Duration
72%
Bounce Rate
Monthly Traffic Trend+53%
1.5M
Oct 2025
Oct
2.3M
Nov 2025
Nov
2.2M
Dec 2025
Dec

Rankings

#24,661
Global Rank
#5,398
United States Rank

Backlinks & Authority

698.3K
Backlinks
27.1K
Ref. Domains
57
Authority Score
Low
Penalty Risk
Backlinks Trend+12%
621.5K
Jul 2025
Jul
618.9K
Aug 2025
Aug
667.0K
Sep 2025
Sep
711.6K
Oct 2025
Oct
696.8K
Nov 2025
Nov
698.3K
Dec 2025
Dec

Search Traffic

Organic
458.4K

Top Organic Keywords

#1wbtv
60,500 vol11.3%
#1wbtv news
14,800 vol2.8%
#1wbtv weather
14,800 vol2.8%
#6multiple severe thunderstorm alerts issued for south carolina counties
246,000 vol1.3%
#8weather charlotte nc
135,000 vol0.8%

Where is Wbtv's audience located?

🇺🇸United States97.7%
🇵🇱Poland0.5%
🇬🇧United Kingdom0.3%
🇨🇦Canada0.2%
🇮🇹Italy0.2%

Device Distribution

Desktop22.9%
Mobile77.1%

What keywords does Wbtv rank for?

5 keywords
1greg biffle1.1M vol
2charlotte news39.3K vol$2.62
3wbtv6.3K vol$2.40
4cessna c550144.9K vol$1.25
5charlotte weather96.2K vol$0.31

How is Wbtv's SEO?

Open Graph Image

OG Image preview
og:image

https://gray-wbtv-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fwbtv.jpg%3Fd%3D535%26mxId%3D00000000?auth=640785dd4da0b0dfb77391f4ec48d1fa2d12518010fcb29fa2081da5d255351f&width=1200&height=600&smart=true

Meta Tags

title19 chars

WBTV | On Your Side

description103 chars

WBTV News in Charlotte delivers local news coverage in North and South Carolina and First Alert Weather

og:title

WBTV News Charlotte, First Alert Weather & Traffic

languageEN

H1 Tags

h1This site asks for consent to use your data
h1Manage your data
h1Confirm our vendors

Schema Types

NewsMediaOrganizationWebPage

Who works at Wbtv?

Loading leads...

What do customers think of Wbtv?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Wbtv

What is Wbtv's Revenue?
Wbtv generates approximately $52M in annual revenue. With 232 employees, that's $225,500 per employee.
What does Wbtv do?
WBTV News in Charlotte delivers local news coverage in North and South Carolina and First Alert Weather
How fast is Wbtv growing?
Wbtv has declined by 3.3% in the last 6 months according to traffic data. employee count has changed by 0% year over year.
How do people interact with Wbtv?
When visiting Wbtv, visitors view an average of 2.3 pages per visit, and spend around 9:10 on the site, and the bounce rate is 71.6%.
How do people find Wbtv?
1.8M people (79%) visit Wbtv directly. 458.4K (21%) find them through organic search.
Who uses Wbtv?
Wbtv's top market is United States with 2.2M visitors (97.7%). Poland is 2nd with 11.8K (0.5%). United Kingdom is 3rd with 7.2K (0.3%).
What technologies does Wbtv use?
Wbtv uses 16 technologies across their website including CSS Frameworks, UI Libraries, Build Tools. Key technologies include Tailwind CSS, Bootstrap, Ant Design, DaisyUI, Webpack.
Who are Wbtv's competitors?
Wbtv's main competitors include Appalachian State University's AppTV, Social and new media/online consulting (self-employed), Nascar Productions, WBTV, Ss Enterprises. These companies operate in similar markets and compete for the same customer base.

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About wbtv.com

WBTV News in Charlotte delivers local news coverage in North and South Carolina and First Alert Weather

Company Overview

wbtv.com
Website
arts_and_entertainment
Industry
#25,255
Global Rank
3.1M
Monthly Visitors
16
Technologies
25+
Employees

wbtv.com Key Pages

wbtv.com Social Media

Technology Stack

wbtv.com uses 16 technologies across their website including Tailwind CSS, Bootstrap, Ant Design, DaisyUI, Webpack, and more.

CSS Frameworks

Tailwind CSS, Bootstrap

UI Libraries

Ant Design, DaisyUI

Build Tools

Webpack

Web Standards

Twitter Cards

Performance

Lazy Loading

Analytics & Marketing

Google Analytics, Google Tag Manager

Traffic & Audience

3.1M
Monthly Visits
61%
Bounce Rate
1.6
Pages/Visit
1:18
Avg. Duration

wbtv.com receives approximately 3.1M monthly visitors and ranks #25,255 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:18 on the site.

The majority of wbtv.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is wbtv.com?
WBTV News in Charlotte delivers local news coverage in North and South Carolina and First Alert Weather
What technologies does wbtv.com use?
wbtv.com uses 16 technologies including Tailwind CSS, Bootstrap, Ant Design, DaisyUI, and 10 more. View the full tech stack analysis above.
How do I contact wbtv.com?
You can contact wbtv.com via email at [email protected].
What are wbtv.com's social media accounts?
wbtv.com is active on twitter, facebook. You can find links to all their social media profiles in the social section above.
Is wbtv.com hiring?
Check wbtv.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is wbtv.com?
wbtv.com receives approximately 3.1M monthly visitors and ranks #25,255 globally. Traffic is growing by 5.9% month-over-month.

Related Searches

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This page provides publicly available information about wbtv.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wbtv.com directly at https://wbtv.com.