cbs7.com
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CBS7: The Permian Basin's Silent Giant
A hyper-local news empire with $6.4M revenue and zero web traffic—here's why that's intentional.
In the heart of West Texas oil country, CBS7 operates a $6.4M revenue machine with just 39 employees—yet their website shows zero monthly visits. This isn't a failure; it's a masterclass in legacy media's adaptation to the digital age.
"In local news, the web isn't the destination—it's the billboard. CBS7's real audience is in their living rooms, not on their servers."
The Permian Basin Playbook
CBS7 doesn't chase clicks; they own the airwaves in a region where oil wealth means broadcast TV still dominates. Their 39-person team generates $164K per employee—exceptional for local news—by focusing on the hyper-local stories that matter to Midland and Odessa residents. The zero web traffic isn't a bug; it's a feature of a business that monetizes through traditional broadcast advertising and local sponsorships, not digital impressions.
The Legacy Media Paradox
While digital-first media companies hemorrhage money chasing scale, CBS7's $6.4M revenue with minimal overhead reveals a different truth: hyper-local broadcast remains profitable. Their tech stack (Tailwind, Bootstrap, Framer) suggests they're not ignoring digital—they're just not dependent on it. The website serves as a digital business card, not a revenue driver.
The real insight lies in their social strategy. With active Twitter, YouTube, Facebook, and Instagram presences, CBS7 treats social media as a broadcast extension, not a destination. They push content out but don't rely on pulling traffic back—mirroring how traditional media has always worked. This is the unsung playbook for local news survival in the digital age.
- Hyper-local focus in oil-rich Permian Basin = premium ad rates
- Broadcast-first model with digital as supporting channel
- Lean operations: $164K revenue per employee
- Social media as broadcast tool, not traffic driver
The Real Takeaway for Founders
Sometimes the smartest growth strategy is knowing what NOT to optimize for. CBS7 proves that in the right market, traditional models still print money—if you stop chasing the wrong metrics.
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https://gray-kosa-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fkosa.jpg%3Fd%3D535%26mxId%3D00000000?auth=7fec2a25c8cb72b6f8590b162c6bd0d8f5156bd274c339d92998879bddc25bdd&width=1200&height=600&smart=true
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CBS7 | Permian Basin, West Texas News | Midland, TX
CBS7 | Permian Basin, West Texas News | Midland, TX
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About cbs7.com
CBS7 | Permian Basin, West Texas News | Midland, TX
Company Overview
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Technology Stack
cbs7.com uses 15 technologies across their website including Font Awesome, PHP, Framer, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
Framer
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Scheduling
Cal.com
Traffic & Audience
cbs7.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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