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cbs7.com
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cbs7.com

15 technologies
VerifiedVisit$6M3915 Tech
Deep Dive

CBS7: The Permian Basin's Silent Giant

A hyper-local news empire with $6.4M revenue and zero web traffic—here's why that's intentional.

In the heart of West Texas oil country, CBS7 operates a $6.4M revenue machine with just 39 employees—yet their website shows zero monthly visits. This isn't a failure; it's a masterclass in legacy media's adaptation to the digital age.

$6.4M
Annual Revenue
39
Employees
0
Monthly Web Visits
4
Social Platforms

"In local news, the web isn't the destination—it's the billboard. CBS7's real audience is in their living rooms, not on their servers."

The Permian Basin Playbook

CBS7 doesn't chase clicks; they own the airwaves in a region where oil wealth means broadcast TV still dominates. Their 39-person team generates $164K per employee—exceptional for local news—by focusing on the hyper-local stories that matter to Midland and Odessa residents. The zero web traffic isn't a bug; it's a feature of a business that monetizes through traditional broadcast advertising and local sponsorships, not digital impressions.

The Legacy Media Paradox

While digital-first media companies hemorrhage money chasing scale, CBS7's $6.4M revenue with minimal overhead reveals a different truth: hyper-local broadcast remains profitable. Their tech stack (Tailwind, Bootstrap, Framer) suggests they're not ignoring digital—they're just not dependent on it. The website serves as a digital business card, not a revenue driver.

The real insight lies in their social strategy. With active Twitter, YouTube, Facebook, and Instagram presences, CBS7 treats social media as a broadcast extension, not a destination. They push content out but don't rely on pulling traffic back—mirroring how traditional media has always worked. This is the unsung playbook for local news survival in the digital age.

  • Hyper-local focus in oil-rich Permian Basin = premium ad rates
  • Broadcast-first model with digital as supporting channel
  • Lean operations: $164K revenue per employee
  • Social media as broadcast tool, not traffic driver
Chasing viral content
Owning the local broadcast market
Building a digital-first audience
Leveraging legacy trust and reach
Monetizing through programmatic ads
Monetizing through local sponsorships
Investing in SEO/SEM
Using web as informational hub, not revenue center

The Real Takeaway for Founders

Sometimes the smartest growth strategy is knowing what NOT to optimize for. CBS7 proves that in the right market, traditional models still print money—if you stop chasing the wrong metrics.

What tech stack does Cbs7 use?

25 detected
Programming Languages1
Privacy & Consent1
Scheduling1
Performance1
Web Standards1
Build Tools1
UI Libraries2
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
C
Cloudflare
G
Google Tag Manager
G
Google DoubleClick
T
Tracking Pixel
G
Google Analytics
G
Google AdSense
G
Google APIs

How much traffic does Cbs7 get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend-100%
213
Oct 2025
Oct
585
Nov 2025
Nov
0
Dec 2025
Dec

How is Cbs7's SEO?

Open Graph Image

OG Image preview
og:image

https://gray-kosa-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fkosa.jpg%3Fd%3D535%26mxId%3D00000000?auth=7fec2a25c8cb72b6f8590b162c6bd0d8f5156bd274c339d92998879bddc25bdd&width=1200&height=600&smart=true

Meta Tags

title51 chars

CBS7 | Permian Basin, West Texas News | Midland, TX

description51 chars

CBS7 | Permian Basin, West Texas News | Midland, TX

languageEN

Schema Types

NewsMediaOrganizationWebPage

Who works at Cbs7?

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What do customers think of Cbs7?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Cbs7

What is Cbs7's Revenue?
Cbs7 generates approximately $6M in annual revenue. With 39 employees, that's $164,000 per employee.
What does Cbs7 do?
CBS7 | Permian Basin, West Texas News | Midland, TX
How fast is Cbs7 growing?
Cbs7 employee count has changed by 5% year over year.
What technologies does Cbs7 use?
Cbs7 uses 15 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, Framer.
Who are Cbs7's competitors?
Cbs7's main competitors include KXAN, HW Media, KTSU 90.9 FM, Kveo-NBC Channel 23, Venus. These companies operate in similar markets and compete for the same customer base.

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About cbs7.com

CBS7 | Permian Basin, West Texas News | Midland, TX

Company Overview

cbs7.com
Website
arts_and_entertainment
Industry
0
Monthly Visitors
15
Technologies

Technology Stack

cbs7.com uses 15 technologies across their website including Font Awesome, PHP, Framer, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

Framer

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight

Scheduling

Cal.com

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

cbs7.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is cbs7.com?
CBS7 | Permian Basin, West Texas News | Midland, TX
What technologies does cbs7.com use?
cbs7.com uses 15 technologies including Font Awesome, PHP, and 9 more. View the full tech stack analysis above.
How do I contact cbs7.com?
You can contact cbs7.com via email at [email protected] or through their contact page.
What are cbs7.com's social media accounts?
cbs7.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is cbs7.com hiring?
Check cbs7.com's careers page for current job openings and opportunities.
How popular is cbs7.com?
cbs7.com receives approximately 0 monthly visitors. Traffic is declining by 100.0% month-over-month.

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This page provides publicly available information about cbs7.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cbs7.com directly at https://cbs7.com.