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CBSDFW: The Texas News Giant No One's Watching Online
A $39.5M local media powerhouse navigating the digital desert
In the heart of Texas media, CBSDFW operates as a paradoxical giant: a legacy broadcast station with significant local revenue and brand recognition, yet it's virtually invisible in the digital landscape. While competitors fight for online dominance, CBSDFW appears to have built a fortress around traditional broadcast revenue, leaving the web as an afterthought.
"This isn't a digital media company—it's a broadcast dinosaur with a website."
The Broadcast Fortress
CBSDFW isn't trying to be the next digital media unicorn. With 175 employees and $39.5M in revenue, this is a traditional broadcast operation that happens to have a website. Their tech stack reveals the story: jQuery, Bootstrap, and basic PWA implementations suggest a site built for compliance rather than innovation. They're not chasing viral content or algorithmic reach—they're serving a local broadcast market where the real money still flows through cable packages and local advertising.
The Digital Black Hole
The traffic data tells a brutal story: 0 monthly visits in our tracking. This isn't just low—it's non-existent. While their social presence (TikTok, Twitter, YouTube, Facebook, Instagram) suggests digital engagement, the actual web traffic suggests a complete disconnect between their broadcast audience and their online presence. They've either failed to capture their broadcast audience digitally, or their website serves a purely functional role for existing viewers.
The tech stack reveals a company caught between eras. They're using modern tools like Tailwind CSS and Vite, but paired with jQuery and Bootstrap—a Frankenstein's monster of web technologies that screams 'committee decision.' This isn't a startup moving fast; it's a legacy organization making incremental updates to a system that likely hasn't been fundamentally rebuilt in years.
- Revenue comes from broadcast, not digital: $39.5M suggests strong local TV ad market
- Tech debt is visible: jQuery + Bootstrap + Tailwind = architectural chaos
- Social media exists, but web traffic doesn't: A disconnect between engagement and conversion
- Paramount's corporate grip: All legal pages point to paramount.com, not independent operations
The Silent Giant Strategy
CBSDFW proves you can make $40M in local media without winning the internet. But for how long?
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https://assets1.cbsnewsstatic.com/hub/i/2023/02/15/212f5a7b-224f-4e10-be1e-7189ff0248c1/cbs11-cbs-news-texas-1920x1080.jpg
Meta Tags
CBS Texas - Breaking Local News, First Alert Weather & I-Team Investigations
Latest breaking news from CBS11 KTVT-TV | KTXA-TV.
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About cbsdfw.com
Latest breaking news from CBS11 KTVT-TV | KTXA-TV.
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cbsdfw.com uses 16 technologies across their website including Font Awesome, HSTS, DoubleClick Floodlight, and more.
Fonts
Font Awesome
Security
HSTS
Advertising
DoubleClick Floodlight
Forms
Typeform
Scheduling
Cal.com
Customer Support
Intercom
Traffic & Audience
cbsdfw.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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