cditech.com is a ghost in the machine—a $3.6M revenue company with 20 employees that appears to have zero web presence. This isn't a failure; it's a masterclass in B2B relationship capital over digital marketing.

"In hospitality tech, if you're hunting for customers on Google, you've already lost. The real game happens in hotel back offices and restaurant kitchens."

The most telling detail: their primary contact email is [email protected], not sales@. This signals a company that grows through service excellence and word-of-mouth, not aggressive outbound marketing. In an industry where trust is currency and downtime costs thousands per hour, this approach is strategic, not naive.

• Revenue per employee: $180K—healthy for services but low for SaaS
• Tech stack suggests custom integration work, not scalable platform
• Social presence is defensive (LinkedIn, Facebook), not growth-oriented
• Zero organic keywords means they're not competing for digital attention