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CDPHP: The Unsexy Insurance Giant That Actually Works
Why a regional health insurer quietly dominates with $418M in revenue and 200K monthly visitors
While tech startups chase unicorn status, CDPHP quietly built a $418M revenue machine serving 1.3 million New Yorkers. This isn't another insurance disruptor—it's the establishment that actually delivers.
"CDPHP proves that in healthcare, reliability beats disruption every single time."
The Loyalty Paradox
With 53% direct traffic (203K monthly visits), CDPHP doesn't need to fight for attention—members come directly. This isn't a brand people discover; it's a brand they already trust. The search data reveals the pattern: 'cdphp login' (3,890 monthly searches) dwarfs discovery terms. This is a retention-first business model.
The Content Moat
Their blog isn't vanity—it's strategic. The 'Top Doctors Report' isn't just content; it's a data-driven community asset that reinforces their provider network quality. They're not selling insurance; they're selling access to New York's best medical talent. That's a defensible position no startup can replicate overnight.
Look at their tech stack: jQuery, Bootstrap, Zendesk, Microsoft Ads. Not cutting-edge, but battle-tested. They're not chasing trends—they're optimizing for stability. The 2.9 Trustpilot rating from just 2 reviews suggests they're not obsessed with manufactured social proof either.
- Dominates local search with 10K+ monthly 'cdphp' queries
- Provider portal drives 920 monthly searches—critical for retention
- OTC catalog (1,270 searches) shows they understand member needs beyond core coverage
- Social presence across 5 platforms, but no desperate influencer partnerships
The Boring Truth About Success
CDPHP doesn't need to be cool. It needs to pay claims, keep doctors happy, and show up when members search. That's a $418M business model.
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CDPHP | Affordable NY Health Insurance - CDPHP
CDPHP ensures your health insurance needs are covered with affordable, high-quality coverage for individuals, Medicare, business, Medicaid, and CHP in New York.
CDPHP | Affordable NY Health Insurance
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Cdphp.com
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Reviews (2)
I have contacted CDPHP about…
I have contacted CDPHP about unauthorized release of personal and health information. I found out they were releasing my information to ROS law firm. I filed complaints and instructed them not to release any personal information to them. CDPHP had ROS law firm add me to their do not contact list. A few years went by and I was contacted again by ROS Law firm inquiring about medical services that were received. This was in violation of the do not contact request. CDPHP has failed to resolve the matter and has continued to release information to this 3rd party.
Their automatic billing system doesn't…
Their automatic billing system doesn't work. It failed to process my payment. Then CDPHP canceled my health insurance. When I called, they admitted the error was on their end but I needed to speak to New York State of Health and they transferred me. I spoke to NYS of health and they said I had to take it up with CDPHP. After hours of back-and-forth CDPHP gave me a case number and said my account would be reinstated if I made a payment, and that autopay was setup for future payments. They then transferred me to their Chase payments system. The person I spoke to said I had to take it up with NYS of health, I gave her my case number and then transferred me to 866 243 1321 which is just a phone system that plays ads. During the hours that this took, CDPHP representatives hung up on me multiple times
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About cdphp.com
CDPHP ensures your health insurance needs are covered with affordable, high-quality coverage for individuals, Medicare, business, Medicaid, and CHP in New York.
Company Overview
cdphp.com Social Media
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Technology Stack
cdphp.com uses 13 technologies across their website including Wistia, Adobe Fonts, CookieYes, and more.
Video
Wistia
Fonts
Adobe Fonts
Privacy & Consent
CookieYes
Advertising
DoubleClick Floodlight, Microsoft Ads
Scheduling
Calendly
Customer Support
Zendesk
Traffic & Audience
cdphp.com receives approximately 203.0K monthly visitors and ranks #139,600 globally. The website has a bounce rate of 35% with visitors viewing an average of 7.2 pages per visit. Users spend an average of 6:43 on the site.
The majority of cdphp.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about cdphp.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cdphp.com directly at https://cdphp.com.