centerfield.com
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Centerfield: The $230M Acquisition Engine
How a data-driven marketing powerhouse built a $229M revenue machine
While most marketing agencies promise leads, Centerfield delivers customers—backed by $292M in funding and a revenue engine that scales to $229.6M annually. They're not just buying clicks; they're engineering entire acquisition funnels for enterprise clients.
"They don't just acquire traffic—they own the entire customer journey from first click to final conversion."
The Acquisition Playbook
Centerfield's model is brutally efficient: 59% of their traffic comes direct, indicating strong brand recognition and repeat engagement. With 32% organic search, they're not just buying ads—they're building sustainable search moats. The $292M funding round suggests investors see massive scale potential in their data-first approach to customer acquisition.
Enterprise-Grade Operations
With 1,147 employees and $229.6M in revenue, Centerfield operates at a $200K+ revenue per employee ratio—strong for a marketing/tech hybrid. Their leadership team (CEO Kris Barton, CTO Aniketh Parmar, CRO Anthony Bratti) spans brand, tech, and revenue operations, suggesting a vertically integrated approach that most agencies can't match.
The keyword data reveals their dual identity: 'centerfield' (6,710 searches) and 'centerfield media' (1,130 searches) show brand strength, while 'everquote' (6,600 searches) hints at their insurance vertical dominance. Their Jamaica operations (310 searches) suggest a cost-effective delivery model, likely combining onshore strategy with offshore execution.
- Tech stack includes jQuery, Tailwind CSS, Bootstrap—mature but not bleeding-edge
- PWA implementation suggests mobile-first customer acquisition strategy
- Google Analytics + Tag Manager indicates heavy data instrumentation
- LinkedIn presence shows active recruitment and brand building
The Verdict: Acquisition as a Service
Centerfield isn't a marketing agency—it's a customer acquisition factory with enterprise-grade infrastructure and private equity backing. For founders and investors, they represent the evolution of performance marketing into a scalable, data-driven platform business.
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About centerfield.com
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Technology Stack
centerfield.com uses 15 technologies across their website including YouTube Embed, Google Fonts, reCAPTCHA, and more.
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YouTube Embed
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reCAPTCHA
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PHP
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WordPress
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Google Tag Manager, Google Analytics
Traffic & Audience
centerfield.com receives approximately 25.9K monthly visitors and ranks #858,650 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:32 on the site.
The majority of centerfield.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about centerfield.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit centerfield.com directly at https://centerfield.com.