adroll.com
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AdRoll: The AI-Powered Ad Engine
How a 142-person team built a $21M revenue machine for SMBs and agencies
AdRoll isn't just another ad platform—it's a precision instrument for brands drowning in the complexity of full-funnel marketing. With AI at its core, it promises to maximize performance while stripping away the chaos of managing campaigns across multiple channels.
"AdRoll's 42% direct traffic is a testament to brand loyalty in a space where most competitors fight for search visibility."
The SMB & Agency Sweet Spot
With 142 employees generating $21.4M in revenue, AdRoll operates at a remarkable $150K revenue per employee. This lean efficiency points to a highly automated, tech-first model that resonates with small-to-medium businesses and agencies who need powerful tools without enterprise-level complexity or cost.
The Traffic Paradox
Here's the intriguing data: AdRoll's top organic keywords include 'gdrive' (1.3M monthly volume), 'taboola' (176K), and 'outbrain' (53K)—not just 'adroll' itself. This suggests they're capturing searchers comparing ad platforms, not just branded searches. It's a brilliant SEO play: own the comparison space.
The platform's 89.6M in funding over its lifetime reveals a mature player in the ad tech space. Unlike VC-burning startups, AdRoll has found its equilibrium—profitable enough to sustain, small enough to stay agile. Their 1.4M backlinks indicate a decade of content marketing muscle that most competitors can't match.
- Cross-channel attribution without the enterprise price tag
- AI-powered bidding that works for budgets under $10K/month
- Full-funnel capabilities (awareness to conversion) in one dashboard
- Agency-friendly white-label options and reporting tools
The Anti-Enterprise Ad Platform
AdRoll wins by serving the underserved: brands too big for Facebook Ads Manager alone, but too small for Google's enterprise solutions. It's the Goldilocks zone of ad tech—and they own it.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Adroll rank for?
5 keywordsHow is Adroll's SEO?
Open Graph Image
https://www.adroll.com/assets/img/globals/social-shares/adroll-og.png
Meta Tags
AI-powered Advertising Platform for Brands and Agencies | AdRoll
Maximize advertising performance and minimize complexity. AdRoll helps brands and agencies exel with targeted full-funnel cross-channel ad campaigns.
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AdRoll
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Reviews (20)
AddRoll is a fantastic tool
Our company using AddRoll long time for our online marketing needs, and I must say it has made a significant difference. Here's what I appreciate about it: AddRoll's user-friendly interface made it easy to set up and get started. I love the personalized recommendations it provides for ad placements and targeting, making my campaigns more effective. Managing ads across different platforms from one dashboard has been a huge time-saver. The detailed performance metrics help me track the success of my campaigns. AddRoll allows me to stick to my budget without any unexpected expenses. The retargeting feature has been particularly effective in re-engaging potential customers. But what truly sets AddRoll apart is the exceptional customer support. We are having very good communication with our account manager, Anna Corso, who has been quick and helpful whenever we've had questions or needed assistance. In summary, AddRoll is a fantastic tool for enhancing online marketing efforts, and the support from the account manager, Anna Corso, is the cherry on top. It's user-friendly, efficient, and effective. Give it a try and experience the difference it can make for your online presence!
Thank you very much for your feedback. It is wonderful to learn that the AdRoll platform and your account manager, Anna, are helping you to be successful at growing your company! Kindly, -Steph A.
We need to broaden the appeal of our…
We need to broaden the appeal of our brand to our customers and build brand awareness. So we need to find our customers and potential customers and advertise them accurately. As it happens, they are very professional in this respect. We used them to find our customers, which is very exciting. And we were able to track key metrics, which greatly simplified our workflow and improved our productivity. This is so convenient. No matter what problems arise, we are able to adjust and reallocate our business priorities in a timely manner. Not only that, we can also track and expand our customer service through feedback information. They completely changed the way we work and the process, and I think it's a good new start.
Good
Good customer service
Broken from Day One — 4 Months of Errors, No Resolution, and Wasted Ad Spend
Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend. What Went Wrong (By Layer) 1) Core Product Reliability — Constant Break Errors Repeated platform error blocking basic actions: “Unable to save your information. Please try again or contact Support.” Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months. 2) Meta (Facebook/Instagram) Integration — Never Worked The Facebook/Instagram integration never functioned correctly from the start (June onward). We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path. Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed. 3) Campaign Delivery — Zero Activity Despite Budget With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days. We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays. Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration. 4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization” “Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level. Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach). This confusion directly contributed to the campaign not spending for days. 5) Support Experience — Ineffective, Slow, and Fragmented We were passed between dozens of different reps with no continuity or ownership. Two-week wait just to reach “tech support” — while campaigns were supposed to be spending. Repetitive questions, contradictory guidance, and no root-cause fix. No working escalation path until we began seeking executive contacts ourselves. 6) Financial Impact — Paying for a Non-Working Service Months of wasted budget and time on a platform that never delivered basic functionality. We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive. The “credits” offered didn’t resolve the underlying Meta integration or save errors. Month-by-Month Snapshot June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional. July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration. August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress. September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved. Why We Don’t Recommend AdRoll Reliability: Frequent, blocking errors on basic actions for months. Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics. Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization). Support: Slow, fragmented, and ineffective; weeks-long waits during active spend. Cost: You will pay while you wait and re-explain your case to new reps. Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025.
We were just charged A$540 for a…
We were just charged A$540 for a service we haven’t used in over a year. No active campaigns. No meaningful engagement. And no warning. I’ve reached out to support and was told a refund isn’t possible “because it renewed automatically” — despite zero usage and no reminder. Apparently being a customer for over 3 years on another account, and showing goodwill means nothing. Really poor customer experience. You can't charge people for something they haven't used and then hide behind T&Cs. I’ve requested a refund and given fair warning. If it’s not resolved, I’ll be pursuing a chargeback and making sure others know to read the fine print carefully before signing up. Do better.
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About adroll.com
Maximize advertising performance and minimize complexity. AdRoll helps brands and agencies exel with targeted full-funnel cross-channel ad campaigns.
Company Overview
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Technology Stack
adroll.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Error Tracking
Sentry
CDN
unpkg, jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services
Marketing Automation
Marketo, HubSpot
Traffic & Audience
adroll.com receives approximately 1.8M monthly visitors. The website has a bounce rate of 77% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:19 on the site.
The majority of adroll.com's traffic comes from undefined, undefined, .
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