criteo.com
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Criteo: The Commerce Data Giant
From retargeting behemoth to a full-fledged Commerce Media Platform
In the shadow of Google and Meta, Criteo built an empire by mastering the art of the 'creepy' ad. Now, with 143M monthly visits and $2.2B in revenue, they're pivoting that legacy into something far more valuable: a neutral, open infrastructure for the entire commerce ecosystem.
"Criteo isn't just tracking users anymore; they're building the rails for commerce media's next decade."
The Retargeting Legacy & Pivot
Criteo's origin story is written in retargeting pixels. For years, they dominated the 'you looked at this, now buy it' model. The raw data here is telling: 67% of traffic is direct. Users aren't discovering Criteo via SEO; they're typing 'criteo.com' into their browser because it's an essential business tool. This is the signature of a mature platform, not a marketing play.
Global Reach, Regional Blind Spots
The traffic geography is bizarre. The top country is listed simply as 'undefined' at 82.9%. This is likely a massive data aggregation issue or a testament to their privacy-first, server-side tracking dominance where IP data is obfuscated. However, the remaining data shows a heavy skew toward Western markets. While they rank #1 for 'criteo' globally, they lack deep penetration in emerging markets, evidenced by the low volume of regional keywords outside of Korean and Japanese.
The tech stack reveals a company in transition. They rely on jQuery and Bootstrap—technologies often associated with legacy enterprise systems—yet they're aggressively integrating modern frameworks like Tailwind CSS and Ant Design. This suggests a dual-track engineering culture: maintaining a massive, stable core while iterating rapidly on front-end user experiences.
- The 'Undefined' Traffic Problem: 83% of traffic lacks geographic context, signaling either a privacy fortress or a data reporting gap.
- Brand Dominance: 'Criteo' commands 97K monthly searches—far outpacing any competitor or industry term.
- The Trust Gap: A 2.4/5 Trustpilot rating from 36 reviews highlights friction in customer experience, likely tied to the complexity of enterprise ad tech.
The Commerce Media Playbook
Criteo is betting that owning the data layer of commerce is more valuable than owning the ad slot itself.
What tech stack does Criteo use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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What keywords does Criteo rank for?
5 keywordsHow is Criteo's SEO?
Open Graph Image
https://www.criteo.com/wp-content/uploads/2021/10/criteo-logo-2021.jpeg
Meta Tags
The Commerce Media Platform for the Open Internet | Criteo
Activate the world’s largest set of commerce data to bring richer experiences to consumers with our Commerce Media Platform
H1 Tags
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Criteo
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Reviews (20)
Effective
Criteo is one of the best ad platforms out there. For many years now I have been using it and had good CPC and CPA for the campaigns.
Great service!
Great service!
Criteo AI advertising
This is an updated review regarding their service. The company recently added an AI feature intended to generate more traffic and notified customers by email. Customers were required to respond within three days; otherwise, their accounts would be automatically enrolled in the AI platform. I do not believe a new advertising option should be forced onto an account without explicit agreement to the new terms. I was later billed $688.59 for this service. I refused to pay the charge, and after going through a lengthy and frustrating process to restore my account to its previous settings, the company ultimately made an exception and waived the bill. While I appreciate that they made it right in the end, the process was unnecessarily difficult. At this point, I am unsure whether I will continue using their services if similar issues occur again. I want to be in full control of my account, especially how and when I choose to advertise. I am not impressed with the AI advertising options. Google, for example, offers AI tools but does not force them on your account. Even so, my campaigns are still performing better than Google’s AI options, which also need improvement.
JUST AS ANNOYING
THESE LOT ARE JUST AS ANNOYING AS GOOGLE WITH INTERRUPTING EVERYTHING WITH CRAPPY ANNOYING INTRUSIVE ADVERTS OVER POSTS AND PICTURES !
Always some issues with invoices
Always some issues with invoices. We are getting invoices in Euro (and the calculated amount in SEK). We pay the amount in SEK and suddenly we are getting blocked because underpaid (10-20% how?). They are blocking accounts even if everything is paid. I'm so sick of it. Almost every month the same.
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About criteo.com
Activate the world’s largest set of commerce data to bring richer experiences to consumers with our Commerce Media Platform
Company Overview
criteo.com Social Media
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Phone Numbers
Technology Stack
criteo.com uses 21 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
Framer, WordPress
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
criteo.com receives approximately 143.4M monthly visitors. The website has a bounce rate of 68% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:52 on the site.
The majority of criteo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about criteo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit criteo.com directly at https://criteo.com.