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CentrePort: The Capital's Logistical Engine
A deep dive into the $254M port business powering Wellington's economy.
CentrePort isn't just a shipping terminal; it's the logistical backbone of New Zealand's capital. Handling 29,000+ monthly visitors, this $254M revenue business is the definitive case study in port modernization.
"They aren't competing on volume; they are competing on sophistication, bridging the gap between marine logistics and modern web technology."
The Modern Stack
Unlike many legacy port operators, CentrePort's digital footprint reveals a modern tech stack. They utilize Vue.js and Tailwind CSS, signaling a commitment to frontend agility. This isn't a static brochure site; it's a dynamic interface for logistics, evidenced by their dedicated 'WebDepot' login portal for cargo management.
The Wellington Advantage
Strategically located in the capital, CentrePort serves central Aotearoa. Their traffic data reveals a hyper-localized audience—78.5% of visits originate from undefined (likely NZ domestic), with another 16% from undefined. They dominate the 'cruise ships Wellington schedule' search, owning the top of the funnel for visitors entering the capital by sea.
The keyword 'wea' appearing with 140K+ monthly volume is a statistical anomaly in their dataset, likely skewing their reported keyword totals. However, focusing on their core intent keywords like 'cruise ships wellington schedule' (170 monthly volume) reveals a strategy focused on operational transparency and tourism facilitation.
- Dual Traffic Dominance: 45% organic vs 45% direct traffic indicates strong brand recall and search visibility.
- Leadership Stability: The C-Suite, led by CEO Anthony Delaney, is clearly defined and accessible.
- Social Presence: Active on LinkedIn, Facebook, and Instagram, bridging B2B logistics with community engagement.
The Strategic Takeaway
CentrePort proves that regional infrastructure giants can maintain digital relevance. For investors and product leads, it's a model of hybrid utility—serving heavy industry while maintaining a consumer-friendly digital facade.
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Welcome to CentrePort — CentrePort Wellington
Located in the capital city of Wellington, CentrePort is a modern port and logistics business serving the needs of central Aotearoa New Zealand.
CentrePort — CentrePort Wellington
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About centreport.co.nz
Located in the capital city of Wellington, CentrePort is a modern port and logistics business serving the needs of central Aotearoa New Zealand.
Company Overview
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Technology Stack
centreport.co.nz uses 11 technologies across their website including Vimeo, Adobe Fonts, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Adobe Fonts, Google Fonts
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PHP
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
Traffic & Audience
centreport.co.nz receives approximately 29.6K monthly visitors and ranks #871,236 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:59 on the site.
The majority of centreport.co.nz's traffic comes from undefined, undefined, .
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This page provides publicly available information about centreport.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit centreport.co.nz directly at https://centreport.co.nz.