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cepheid.com
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cepheid.com

13 technologies
VerifiedVisit68.8K/mo$750M7.2K13 Tech25 Leads
Deep Dive

Cepheid: The Unsexy Giant of Pandemic Defense

How a molecular diagnostics company quietly became indispensable

While Silicon Valley chases AI hype, Cepheid built a $750M revenue machine by solving a visceral problem: stopping deadly pathogens before they spread. This isn't a startup—it's a precision instrument in the global health arsenal.

$750M
annual revenue
7,183
employees
68.8K
monthly visitors
50%
organic search traffic

"Cepheid doesn't sell software—they sell certainty in a plastic cartridge."

The Moat is Physical

Most health tech companies obsess over apps and interfaces. Cepheid's genius is vertical integration: they own the hardware (GeneXpert), the consumables, and the diagnostic algorithms. Their 50% organic traffic proves clinicians aren't searching for 'molecular diagnostics'—they're searching for 'Cepheid' by name. That's brand dominance you can't buy with ad spend.

Traffic Tells the Truth

6,230 monthly searches for 'cepheid' vs. 600 for the misspelling 'cephied' reveals a critical insight: their market is educated and precise. When 39% of traffic is direct navigation, you know you're dealing with a tool people use daily, not just browse. The 'cepheid ctng box' keyword (230 searches) is pure bottom-funnel intent—this is procurement-level demand.

The tech stack is pragmatic, not flashy: Tailwind CSS, Bootstrap, Swiper. No React bloat, no WebGL experiments. This is a company that allocates engineering hours to molecular assays, not frontend animations. OneTrust in the stack signals enterprise compliance rigor—critical when you're handling hospital procurement data.

  • CEO John Bishop has been Chairman & CEO since inception—unusual stability in a volatile sector
  • SVP & CFO Charles Mwangi appears twice in leadership data, suggesting either a data artifact or a power consolidation play
  • Instagram presence (@cepheidnow) is active but Facebook (@GeneXpertSystem) is platform-branded—revealing a split strategy between corporate identity and product ecosystem
No public API documentation for developers
Owns the B2B diagnostic workflow end-to-end
Minimal structured data (Schema.org) on the site
Dominates search for core brand terms
Trustpilot score of 3.2/5 with only 1 review—consumer feedback is nearly non-existent
LinkedIn following suggests strong employer brand in biotech

The Infrastructure Play

Cepheid isn't chasing disruption—it's building the diagnostic backbone that pandemic responses rely on. For investors and founders: this is what product-market fit looks like when it matures into a $750M revenue fortress.

What tech stack does Cepheid use?

17 detected
Security1
Privacy & Consent1
Advertising1
Tag Managers1
Performance1
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics4
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google AdSense

How much traffic does Cepheid get?

Traffic & Engagement

68.8K
Monthly Visits
2.2
Pages/Visit
0:55
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend-35%
106.5K
Oct 2025
Oct
77.8K
Nov 2025
Nov
68.8K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
39%
Social
2%
Referrals
6%
Email
0%
Paid
2%

Where is Cepheid's audience located?

🌍40.2%
🌍6.7%
🌍4.1%
🌍2.6%
🌍2.5%

What keywords does Cepheid rank for?

5 keywords
1cepheid6.2K vol$2.91
2cephied600 vol$2.90
3cepheid company340 vol$2.86
4point-of-care (poc) blood analyzers260 vol
5cepheid ctng box230 vol

How is Cepheid's SEO?

Meta Tags

title58 chars

Enabling Access to Molecular Diagnostic Testing Everywhere

description125 chars

Cepheid is delivering a better way to improve patient outcomes by enabling access to molecular diagnostic testing everywhere.

languageEN-US

H1 Tags

h1Select your area of expertise

What is Cepheid's revenue?

$750M
Annual Revenue
7,183
-2%
Employees
$104K
Revenue/Employee
$118M
Total Funding
Sunnyvale, United States
Headquarters

Who works at Cepheid?

Loading leads...

What do customers think of Cepheid?

Cepheid

Cepheid

3.2
1 reviews

Categories

Medical Diagnostic Imaging Center#undefinedMedical Laboratory#undefinedDiagnostic Center#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Erica Ashley Losendo Carandang
10/25/2021
🇺🇸 United States1 reviewsOrganicUnverified
Personal Experience

Just a couple of things to summarize being a temp for them. THERE ARE TONS OF FAVORITISM AND PETTINESS. One supervisor DOES NOT EVEN SEE 2nd or 3rd shift at all, so they only know about the workers from their leads. They will tell you that you do really well, then attack you for other things THAT ARE NOT PROFESSIONAL. When they talk to you, listen-only DO NOT SPEAK, they will say that you don't hold yourself responsible for understandable mistakes. The work culture is so toxic, there are people here that are friendly with you to your face, then suddenly start gossiping behind your back, especially leads and people with seniority. You only have job security when you suck up to management or stay to yourself. Supervisor I had (in a different department now), attacked me about my personal problems, my personality (eg. maturity, personal issues, mental health). That person also used her own lifestyle as a way to express her favorable position over me. My lead had talked about me to the supervisor and was in cahoots with firing me for my “poor attendance” even when I had a legitimate excuse (car breaking down on the free way, being sick, emergency. Everyone else got away with being late or absent for no reason (especially the male employees). This toxic environment is still present, as my previous coworkers have explained their experience with them to this day. They also micromanage people they dislike and would insult people for technology misunderstandings regarding clock-in system. They also have a personal timer to those who go on breaks as well towards people they dislike. Training was done by under qualified technicians because the lead (2nd shift) and supervisor would not want to do it themselves. I would give a 0 star if I could, and this is my own personal review being a previous Quality Technician.

Frequently Asked Questions about Cepheid

What is Cepheid's Revenue?
Cepheid generates approximately $750M in annual revenue. With 7,183 employees, that's $104,413 per employee. The company has raised $118M in total funding.
What does Cepheid do?
Cepheid is delivering a better way to improve patient outcomes by enabling access to molecular diagnostic testing everywhere.
How fast is Cepheid growing?
Cepheid employee count has changed by -2% year over year.
What technologies does Cepheid use?
Cepheid uses 13 technologies across their website including Security, Privacy & Consent, Advertising. Key technologies include HSTS, OneTrust, Microsoft Ads.
Who are Cepheid's competitors?
Cepheid's main competitors include Biofire, Pulsar, Abbott, LIST, DiaSorin. These companies operate in similar markets and compete for the same customer base.
What do customers think of Cepheid?
Cepheid has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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How to contact Cepheid?

What are Cepheid's key pages?

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About cepheid.com

Cepheid is delivering a better way to improve patient outcomes by enabling access to molecular diagnostic testing everywhere.

Company Overview

cepheid.com
Website
health
Industry
#496,659
Global Rank
68.8K
Monthly Visitors
13
Technologies
25+
Employees

Contact cepheid.com

Technology Stack

cepheid.com uses 13 technologies across their website including HSTS, OneTrust, Microsoft Ads, and more.

Security

HSTS

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

Tag Managers

Adobe Launch

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

68.8K
Monthly Visits
45%
Bounce Rate
2.2
Pages/Visit
0:55
Avg. Duration

cepheid.com receives approximately 68.8K monthly visitors and ranks #496,659 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:55 on the site.

The majority of cepheid.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cepheid.com?
Cepheid is delivering a better way to improve patient outcomes by enabling access to molecular diagnostic testing everywhere.
What technologies does cepheid.com use?
cepheid.com uses 13 technologies including HSTS, OneTrust, and 7 more. View the full tech stack analysis above.
How do I contact cepheid.com?
You can contact cepheid.com through their contact page.
What are cepheid.com's social media accounts?
cepheid.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is cepheid.com hiring?
Check cepheid.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is cepheid.com?
cepheid.com receives approximately 68.8K monthly visitors and ranks #496,659 globally. Traffic is declining by 11.5% month-over-month.

Related Searches

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This page provides publicly available information about cepheid.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cepheid.com directly at https://cepheid.com.