ceretax.com
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CereTax: The Underdog Taking on Tax Giants
A $7.4M revenue startup targeting the $20B sales tax automation market
In a market dominated by billion-dollar dinosaurs like Vertex and Avalara, CereTax is quietly building a modern alternative. With just $26.9M in funding, they're proving that complex tax compliance doesn't have to be painful.
"They're not trying to outspend the giants—they're outmaneuvering them with modern tech and simpler pricing."
The Growth Trajectory
CereTax's 3,203 monthly visits might seem modest, but their 45% direct traffic rate reveals a loyal, returning customer base. When 138,950 people search for 'vertex' monthly, and CereTax appears in those conversations, they're capturing serious enterprise intent.
Target Market & Positioning
With 50 employees and $7.4M in revenue, CereTax operates at a $148K revenue-per-employee ratio—efficient for a SaaS company tackling compliance. They're positioning themselves as the 'modern' alternative to legacy tax platforms, emphasizing automation without complexity.
The search data tells a revealing story: their brand appears alongside industry giants (Vertex, Avalara, Sovos) in keyword strategies. They're not just competing—they're being discovered by buyers actively evaluating tax solutions. The 80 monthly searches for 'ceretax support portal' indicate an active user base seeking help, which is expected for compliance software.
- Built on modern tech stack (Tailwind, Goober) suggesting agile development
- Strategic presence on Twitter and LinkedIn for B2B engagement
- CEO Mike Sanders leads with seasoned execs like Brent Reeves
- Focus on 'automation without complexity' as differentiator
The Verdict: Worth Watching
CereTax isn't trying to be another Avalara—they're building for the modern compliance era where simplicity wins. With focused funding and clear positioning, they're a dark horse in a $20B market.
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CereTax: Sales Tax Automation Software & Solutions
Revolutionize your sales tax compliance with CereTax. Automate processes, minimize risks, and stay fully compliant with our modern cloud tax software solutions.
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About ceretax.com
Revolutionize your sales tax compliance with CereTax. Automate processes, minimize risks, and stay fully compliant with our modern cloud tax software solutions.
Company Overview
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Technology Stack
ceretax.com uses 20 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
ceretax.com receives approximately 3.2K monthly visitors and ranks #5,196,173 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:34 on the site.
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This page provides publicly available information about ceretax.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ceretax.com directly at https://ceretax.com.