cermati.com
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Cermati: Indonesia's Financial Super App?
A deep dive into the fintech giant amassing 436k monthly visits and 414k backlinks.
In a market saturated with niche financial tools, Cermati is aggressively positioning itself as the all-in-one financial command center for Indonesia. With over 400,000 monthly visitors, they aren't just a comparison site; they are building a financial ecosystem that touches loans, insurance, and gold.
"Cermati isn't just aggregating financial products; they are building a verticalized financial operating system for the Indonesian consumer."
The SEO Moat Strategy
Cermati's growth is heavily fueled by organic search, accounting for 73% of its traffic. With 414,735 backlinks and a Domain Authority that ranks for high-intent keywords like 'cara klaim cermati protect,' they have effectively cornered the discovery phase of the customer journey. This isn't accidental traffic; it's a calculated content-led acquisition strategy that turns browsers into app users.
The Super App Playbook
Unlike competitors who focus on a single vertical, Cermati casts a wide net: loans, credit cards, insurance, and even digital gold. With 618 employees and $100.4M in revenue, they have the operational bandwidth to cross-sell. The user journey is designed to move from a simple quote comparison to becoming a long-term holder of their investment products, maximizing Lifetime Value (LTV).
The technology stack reveals a modern, scalable approach. By utilizing Next.js and Tailwind CSS, they ensure a fast, responsive web experience that converts. However, the real differentiator is their PWA (Progressive Web App) capability, allowing them to bridge the gap between web discovery and mobile app retention—a critical move in a mobile-first market like Indonesia.
- Traffic Dominance: Captures high-intent keywords like 'Cermati Protect' with 490 monthly searches.
- Revenue Scale: $100.4M revenue indicates strong monetization of their lead generation engine.
- Ecosystem Approach: Moving beyond comparison to offering proprietary financial products.
The Verdict: A Sleeping Giant?
Cermati has the traffic and the product suite. The next challenge is converting traffic into loyal, high-value users.
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5 keywordsHow is Cermati's SEO?
Open Graph Image
https://next-static.cermati.com/marketplace/static/images/open-graph/cermati-og.jpg
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Cermati: Pinjaman, Kartu Kredit, Asuransi, Investasi & Emas
Nikmati layanan pinjaman online, KTA, kartu kredit, asuransi, investasi, emas digital dan pembayaran tagihan online terbaik di Indonesia lewat aplikasi Cermati.com.
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Reviews (3)
Cermati Protect is a big scam
Bought a train ticket via tiket.com and also the insurance in case there is any changes of dates or incidents. The purpose of an insurance is to protect us consumer for unfortunate cancellation or postponement. However they outrightly rejected my claim. I change my travel dates due to medical issues. And they still rejected. Defeat the purpose of buying insurance. So my guess is right. Insurance is nothing but a big fat scam. They make u buy insurance with promises of this and that. When it time to claim, they either ghosted you or rejected your claim.. my advise, DO NOT BUY FROM CERMATI PROTECT. Instead buy an insurance from a more reputable international company.. i regretted buying from Cermati Protect. Big fat scam.
Bought a train ticket through Tiket.com…
Bought a train ticket through Tiket.com and CERMATI is the insurance company they offer I paid the travel insurance to get a refund for my train tickets, I tried to contact them and they didn’t reply to email or WhatsApp or call so I missed my money Basically it’s a scam, don’t fall for it
❌ Avoid this company – Misleading and Dishonest! ❌
I filed a legitimate claim for a flight delay exceeding two hours, fully backed by official documentation. After a month of waiting, they wrongfully denied my claim under false pretenses, completely disregarding the evidence provided. Their customer service is unresponsive, and they refuse to take responsibility for valid claims. This feels like a scam to avoid paying policyholders. If you're considering using this company for travel insurance, think twice! They will take your money but won't honor their own policies when you need them. Stay away! 🚨
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About cermati.com
Nikmati layanan pinjaman online, KTA, kartu kredit, asuransi, investasi, emas digital dan pembayaran tagihan online terbaik di Indonesia lewat aplikasi Cermati.com.
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Technology Stack
cermati.com uses 15 technologies across their website including Cloudinary, YouTube Embed, Font Awesome, and more.
Media
Cloudinary
Video
YouTube Embed
Fonts
Font Awesome
Security
reCAPTCHA
Error Tracking
Sentry
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
cermati.com receives approximately 436.6K monthly visitors and ranks #109,921 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:09 on the site.
The majority of cermati.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about cermati.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cermati.com directly at https://cermati.com.