certasun.com
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The Midwest's Solar Disruptor
How Certasun is rewriting the playbook for regional solar installation
In a market dominated by national giants and door-to-door salesmen, Certasun is quietly building a solar empire with just 38 employees. They're not chasing California or Texas—they're dominating the Midwest, one solar panel at a time.
"They're not just installing solar panels—they're installing trust in a market riddled with fly-by-night operators."
Geographic Precision
While competitors scatter across the country, Certasun has doubled down on Illinois and Wisconsin. Their 47% direct traffic share (nearly double the industry average) proves they've become the default choice for homeowners who've already done their homework. They're not buying clicks—they're building a brand.
The Efficiency Paradox
With just 4,991 monthly visits, their traffic looks modest until you consider the conversion math. Their top keywords reveal a sophisticated strategy: targeting high-intent searches like 'Illinois Shines' (590 monthly volume) and 'solar installer' (930 volume) rather than burning cash on generic terms. This isn't a growth-hacking play—it's surgical precision.
The real story is in their tech stack. They're not building complex proprietary platforms; they're using Swiper, Tailwind CSS, and Bootstrap to move fast. Their FAQPage structured data shows they're obsessed with education over salesmanship. Meanwhile, their Zendesk integration suggests they're solving problems before they escalate.
- Dominates the 'Illinois Shines' program search space (590 monthly searches)
- 47% of traffic comes directly—brand recognition is their moat
- 38 employees generating $6.4M revenue = $168K per employee
- Top 3 social profiles: Facebook, LinkedIn, Instagram (B2B to B2C bridge)
The Midwest's Solar Blueprint
Certasun proves that regional dominance beats national scale—when you own the local playbook.
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Solar Panel Installation, Batteries, and EV chargers » Certasun
Solar panel installation, batteries, and EV chargers in Illinois and Wisconsin. Get expert solar panel installation and guidance from a trusted local solar company.
Certasun
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About certasun.com
Solar panel installation, batteries, and EV chargers in Illinois and Wisconsin. Get expert solar panel installation and guidance from a trusted local solar company.
Company Overview
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Technology Stack
certasun.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
CMS
Contentful, WordPress
Customer Support
Zendesk
E-commerce & Payments
WooCommerce
Analytics & Marketing
Google Tag Manager
Traffic & Audience
certasun.com receives approximately 5.0K monthly visitors and ranks #3,609,191 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:39 on the site.
The majority of certasun.com's traffic comes from .
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