While everyone obsesses over OpenWeatherMap and AccuWeather, Sweden's SMHI quietly commands 8.1 million monthly visits with 71% direct traffic—a level of brand loyalty most tech companies would kill for. This isn't just a weather service; it's a national data infrastructure that's been building trust for over a century.

"When 71% of your traffic is direct, you're not a website—you're a daily habit."

The tech stack tells the story of an organization caught between legacy infrastructure and modern demands. jQuery and Bootstrap coexist with React and Vite—a reflection of 743 employees maintaining systems that span decades. The presence of CookieYes and Matomo shows compliance-focused thinking, while PWA support hints at their push toward mobile-first accessibility. This is what enterprise evolution looks like: messy, pragmatic, and functional.

• 71% direct traffic proves institutional trust (or dependency)
• Klimat and Kunskapsbanken sections position them as knowledge authority, not just forecasters
• Öppna data initiative transforms them from service provider to infrastructure platform
• Head of Civil Aviation Weather suggests B2B revenue streams beyond consumer traffic