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Certn: The API for Trust
How a $138M-funded startup is automating the 'human' out of background checks.
In a world where hiring is moving at the speed of a click, traditional background checks remain stuck in the fax-machine era. Certn isn't just digitizing this process; they are weaponizing data to make trust instantaneous, proving that the future of HR isn't about HR—it's about API-first infrastructure.
"Certn is turning the subjective act of 'vetting a stranger' into a scalable, code-driven commodity."
The Market Gap They Exploited
While competitors like Checkr dominate the gig economy with massive volume, Certn has carved a niche by focusing on the developer experience. With 13,521 backlinks and a tech stack built on modern frameworks like Tailwind and jQuery, they aren't just a service for recruiters; they are a utility for product teams embedding verification directly into their apps. Their direct traffic (64%) suggests high brand recall, a rarity in the B2B compliance space.
The Technical Moat
Certn's 'easiest' claim relies on a robust API architecture. Unlike legacy providers requiring heavy implementation, Certn offers an integrated background screening that reduces time-to-hire by 80%. Their documentation portal (docs.certn.co) signals a commitment to the developer community, treating background checks not as a bureaucratic hurdle, but as a software dependency you simply `npm install`.
The company's leadership, led by CEO Andrew McLeod, has aggressively scaled operations to 318 employees, targeting a $52.5M revenue run rate. However, the path hasn't been without friction. The Trustpilot rating of 1.7/5 with 19 reviews highlights a classic B2B challenge: the end-user (the candidate) often views the screening process as intrusive, even if the enterprise client (the employer) loves the speed. This disconnect is the battleground for the next phase of background check evolution.
- API-First Design: Built for integration, not just dashboards.
- Speed to Hire: Claims 80% reduction in screening time.
- Global Reach: Traffic data suggests heavy North American usage with undefined international shares.
- Data Depth: Offers criminal, credit, and employment verification in a single flow.
The Verdict: Infrastructure over Interface
Certn is betting that the future of trust is programmable. For investors and founders, the lesson is clear: the biggest opportunities in legacy industries lie in abstracting complexity into code.
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The World's Easiest Background Checks | Certn
Thousands of companies worldwide rely on Certn's integrated background screening to secure the right people with an 80% reduced time to hire.
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Reviews (18)
They did not provide a vulnerable…
They did not provide a vulnerable sector check so my money was wasted.
Waiting 2 months for a background check. Back and forth with support for weeks. Its the one thing the buisness does, it should probably work
Automated emails fail. Waited over a month for background checks. Been in two weeks of back and forth with support,
As a candidate - it's just terrible...
I have never dealt with a more frustrating service. Certn repeatedly asks for documents that I have already submitted — contracts, bank statements, tax documents — without taking the time to actually review what is on file. Questions are ignored, and the process drags on endlessly. At this point, they have accumulated more than enough personal information about me to commit identity theft, yet still claim they need “more proof.” This not only shows complete incompetence, but also raises serious concerns about their handling of sensitive data. If their operational processes are this careless, I can’t help but worry that their IT security is equally unreliable. Background checks should be thorough, but also professional and secure. Certn fails on both counts. I strongly recommend companies reconsider using this provider — and for individuals, be prepared for a frustrating and potentially risky experience.
I have been waiting a month for a…
I have been waiting a month for a background check to work for a tech company reel edge, the company just update me that they’re still waiting on the background check after a month. Ridiculous!
Terrible service
Terrible service, no one answers, there is always bugs in the system and they dont resolve untill days after. Its a terrible expensive experience with no customer service and its frustrating. I canceleld it
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About certn.co
Thousands of companies worldwide rely on Certn's integrated background screening to secure the right people with an 80% reduced time to hire.
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certn.co uses 26 technologies across their website including Font Awesome, Google Fonts, HSTS, Sentry, and more.
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certn.co receives approximately 207.8K monthly visitors and ranks #140,987 globally. The website has a bounce rate of 28% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 5:20 on the site.
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