cgpbooks.co.uk
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CGP: The 90% Market Domination Playbook
How a niche UK publisher quietly captured the entire education market
While edtech startups burn millions chasing school districts, CGP Books achieved something far more impressive: near-total market saturation with nothing but paper and ink. In 9 out of 10 UK schools, their distinctive yellow covers are as ubiquitous as blackboards.
"CGP didn't disrupt education—they made themselves indispensable to it."
The Unsexy Moat
CGP's traffic split reveals their true power: 52% direct, 44% organic. That's not SEO wizardry—that's brand equity. When parents type 'cgp' (41K monthly searches) and 'cgp books' (5.9K) without any prompting, you've built a fortress. The 1% who misspell it as 'cpg' (47.7K searches) still find them. That's not a bug, that's market gravity.
The B2B2C Trojan Horse
Their secret? Selling to schools first, then letting parents do the rest. Teachers recommend CGP, schools buy in bulk, and parents reinforce the purchase at home. With just 152 employees generating $40.6M revenue, that's $267K per person—remarkable efficiency for a 'traditional' publisher. Their TikTok (15K+ followers) and YouTube presence shows they're not resting on print laurels either.
But here's where it gets controversial: their Trustpilot rating sits at 2.6/5 from 33 reviews. For a company this dominant, that's either a customer service blind spot or a testament to how little they need to care about individual complaints when institutions lock in their curriculum.
- Distribution moat: 90% school penetration creates lock-in effects
- Brand ubiquity: Parents search 'cgp' like they search 'google'
- Product breadth: From KS1 to A-Level, they own the entire student journey
- Asset-light: 152 people, $40M+ revenue, pure execution focus
The Real Lesson for Founders
CGP proves that boring, essential, and ubiquitous beats sexy every time. Their moat isn't technology—it's being so deeply embedded in the system that replacing them would cause chaos.
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The UK's Favourite Educational Books | CGP Books
CGP makes the UK’s most popular educational books for KS1, KS2, SATS, 11+, KS3, GCSE and A-Level — they’re used in 9 out of 10 UK schools! We cover Maths, Science, English, History, Geography, French… you name it. And it’s not just Revision Guides — our huge range has everything students need for exam preparation and study throughout the course.
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Reviews (20)
Great experience with the platform
Great experience with the platform, very useful for 11 plus exams.
amazing customer service
amazing customer service - they will bend over backwards to help
great books
great books!
Very useful - best for education
CGP books are widely used across schools and educational institutions and I'm not surprised. The purple physical books (all-in-one subject-specific books) are extremely well-presented, funny, and a pleasure to learn from. All content is structured nicely and in subjects like science and mathematics, I find the videos very useful. I also really appreciate the digital services which are free with the physical copies. The quizzes, practice questions and explanations are very useful. I've never tried it although have also seen a popup asking if you'd like to email a question to a tutor, which is outstanding baring in mind these books are under £10 each. Sure, they aren't completely affordable for everyone. If you purchase a book for each of your child's GCSE subjects, it can easily reach £100, although they are very much worth it. The only request is that there were more books in a clearer format for English, as there are only specific books and it would be easy to create one for AQA English Language. I'd also appreciate a few more practice questions which would work well, instead of just a few small ones and full exam papers. I purchased these books from Waterstones and Amazon so can't rate customer service or orders direct from CGP, although the only build issue is that the film they are covered in can wear away over time, and is quite difficult to remove. Outstanding books with outstanding value!
I love this book brand
The books are really inspirational, entertaining, clear and they cover most of what you need for your exams.
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About cgpbooks.co.uk
CGP makes the UK’s most popular educational books for KS1, KS2, SATS, 11+, KS3, GCSE and A-Level — they’re used in 9 out of 10 UK schools! We cover Maths, Science, English, History, Geography, French… you name it. And it’s not just Revision Guides — our huge range has everything students need for exam preparation and study throughout the course.
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cgpbooks.co.uk uses 9 technologies across their website including Adobe Fonts, Zendesk, Google Tag Manager, Google Analytics, and more.
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Traffic & Audience
cgpbooks.co.uk receives approximately 603.4K monthly visitors and ranks #74,603 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:23 on the site.
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