Chainalytics wasn't acquired—it was absorbed. One day, a leading supply chain consultancy with 414 employees and $157.8M in revenue was its own entity; the next, it became a line item in NTT DATA's portfolio. The website now redirects, the brand identity is gone, but the expertise remains trapped in corporate limbo.

"Chainalytics didn't merge—it dissolved. A masterclass in how to erase a brand's digital footprint overnight."

What makes this case fascinating is the complete digital erasure. Most acquisitions preserve some brand equity—think GitHub under Microsoft or LinkedIn under Microsoft. Chainalytics? It's been reduced to a historical footnote. The leadership team (Neal Solomon, Kevin Zweier, Soumya Basu) are now NTT DATA executives, but their former company's digital footprint is gone. This isn't a merger; it's a corporate absorption with surgical precision.

• 414 supply chain experts now operate under NTT DATA's banner
• $157.8M in annual revenue flows into NTT DATA's financial statements
• Zero organic traffic—brand identity completely dissolved
• Former leadership team absorbed into NTT DATA's executive structure
• Website now serves as a redirect page, not a destination