changeengine.com
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ChangeEngine: The AI Fix for Internal Comms Chaos
How a 224-person team is automating employee activation at scale
Your company's Slack is a war zone of ignored announcements, and HR initiatives die in the inbox. ChangeEngine isn't just another internal comms tool—it's an AI-driven orchestrator designed to automate the chaos and actually get employees to act.
"Most internal comms platforms are just digital bulletin boards. ChangeEngine is a behavioral engine."
The Message Fatigue Epidemic
The data tells a stark story: 'message fatigue' is a top organic keyword. This isn't about sending more emails—it's about cutting through noise. ChangeEngine's AI personalizes communications at scale, targeting the right employee with the right message at the exact moment of need. With 43% direct traffic, their users aren't just browsing; they're logging in to execute campaigns.
The Growth Trajectory
At $40M+ revenue with 224 employees, ChangeEngine is hitting ~$180k ARR per employee—a strong efficiency ratio for a B2B SaaS company. Their $15.5M in funding suggests disciplined growth, not a burn-heavy blitz. The traffic split (41% organic, 43% direct) reveals a product that's becoming a daily habit for power users, not just a vendor you visit once a quarter.
The tech stack reveals a modern, performance-focused build: Vite for fast builds, Tailwind CSS for rapid UI iteration, and jQuery (likely legacy remnants) alongside. The presence of Hotjar and Google Analytics indicates a data-driven product team obsessing over user behavior. This is a team that ships fast and measures everything.
- AI-driven personalization that adapts to employee roles and engagement patterns
- Centralized orchestration for HR initiatives (benefits, onboarding, policy changes)
- Metrics that tie comms to actual activation, not just open rates
- A platform built for scale—serving enterprises without enterprise bloat
The Verdict: A Category Leader in the Making
ChangeEngine is solving the 'last mile' problem of HR tech—getting employees to actually use what you offer. With strong metrics and a focused product, they're positioned to own the employee activation space.
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Internal Comms Platform for Employee Activation | ChangeEngine
Transform your organization's employee experience with ChangeEngine's AI-driven internal comms platform. Centralize HR initiatives, automate personalized communications.
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About changeengine.com
Transform your organization's employee experience with ChangeEngine's AI-driven internal comms platform. Centralize HR initiatives, automate personalized communications.
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Technology Stack
changeengine.com uses 25 technologies across their website including Wistia, Font Awesome, Okta, and more.
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Wistia
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Okta
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Traffic & Audience
changeengine.com receives approximately 10.4K monthly visitors and ranks #2,079,109 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:58 on the site.
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