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channeleyes.com
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The Hidden Channel Ecosystem
A $1.3M bet on invisible infrastructure in a $15B market
While everyone chases direct-to-consumer glory, ChannelEyes is quietly building the plumbing for a $15B channel ecosystem. With just 13 employees and $1.3M in funding, they're betting big on the invisible middle layer of B2B sales.
"When your website has zero organic traffic but you've raised $1.3M, you're either building something truly invisible or truly revolutionary."
The 13-Person Powerhouse
ChannelEyes operates with a lean team that defies traditional SaaS scaling. With Shari Godgart leading business development and Kristi Zalinka driving development, they've built an entire platform serving channel partners with just 13 people. This isn't a lack of ambition—it's surgical precision. Every hire is a multiplier, not a headcount checkbox.
The Zero-Traffic Paradox
Zero monthly visits isn't a failure; it's a strategy. ChannelEyes isn't chasing SEO rankings or viral content. Their market exists in the quiet conversations between manufacturers and resellers, in the private portals and partner portals that never see the light of day. This is B2B infrastructure at its most invisible—and most valuable.
The channel ecosystem runs on relationships, not clicks. While consumer apps optimize for viral growth, ChannelEyes is solving a fundamentally different problem: how do you give channel partners the insights they need without drowning them in data? The answer appears to be building something so specific that it doesn't need to shout.
- Surgical focus on channel partner enablement rather than broad market appeal
- Capital efficiency at its extreme: $1.3M funding for 13 employees with $0.4M revenue
- Zero organic footprint suggests private, relationship-driven sales motion
- Built for the invisible middle layer between manufacturers and end customers
The Anti-Growth Playbook
When you're building infrastructure for the invisible economy, growth metrics are irrelevant. Value creation is the only KPI that matters.
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channeleyes.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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