channext.com
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Channext: The Partner Platform That Actually Gets Used
Why this 69-person Dutch startup is automating channel marketing for SMBs
In a world where 73% of partner marketing software gathers digital dust, Channext is betting that simplicity beats complexity. The Dutch platform doesn't just manage partnerships—it automates the weekly campaigns that drive actual end-user demand, making it the rare tool that channel partners actually log into.
"The platform that actually gets used—because partners market themselves while you sleep."
The SMB Channel Problem
Channext targets a specific pain point: traditional through-channel marketing platforms are too complex for small-to-medium business partners. While competitors build enterprise-grade feature bloat, Channext focuses on one metric that matters: weekly campaign execution. Their 69-person team serves tech vendors who need to activate thousands of SMB resellers, not just a handful of enterprise partners.
The Dutch Advantage
With 88.6% of traffic from the Netherlands and a strong European presence, Channext has carved out a defensible regional moat. Their €9M revenue on 69 employees suggests a healthy ~€130k ARR per employee—efficient for a B2B SaaS company. The platform's 30% organic search traffic indicates strong brand recognition in their niche, while direct traffic (59%) shows partners actively seeking them out.
The tech stack tells a story of modern pragmatism: Tailwind CSS and Vite for rapid front-end iteration, Hotjar for user behavior insights, and LinkedIn Insight Tag for B2B attribution. This isn't a legacy platform retrofit—it's built for conversion and speed. The presence of Zendesk suggests they're serious about customer success, while the Facebook Pixel hints at targeted acquisition campaigns.
- Automated weekly campaigns that partners can execute without marketing expertise
- Netherlands-first market strategy with 88.6% domestic traffic concentration
- Lean operations: $9M revenue with just 69 employees (€130k ARR/employee)
- Strong brand equity: "channext" dominates 850 monthly search volume
The Quiet European Powerhouse
Channext proves you don't need Silicon Valley funding to build a profitable B2B SaaS business—just solve a painful problem for a specific market segment exceptionally well.
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Channext | Partner Marketing Platform
The through-channel marketing automation platform for driving end-user demand. Automate weekly campaigns through your SMB channel partners.
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About channext.com
The through-channel marketing automation platform for driving end-user demand. Automate weekly campaigns through your SMB channel partners.
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Technology Stack
channext.com uses 22 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Storyblok
CDN
jsDelivr
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Cloudflare
Traffic & Audience
channext.com receives approximately 6.5K monthly visitors and ranks #3,231,699 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:49 on the site.
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