chara.co.in
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Chara: The Rare-Earth Free Motor Revolution
How a 92-person Indian startup is quietly redefining electric motor economics without a single rare-earth magnet
While global giants chase rare-earth dependencies, Chara is building the future of sustainable motion from the ground up. Their synchronous reluctance motors don't just eliminate rare-earth materials—they eliminate the entire supply chain problem that's crippling EV adoption.
"They're not competing on specs—they're competing on supply chain sovereignty. That's the real moat."
The Rare-Earth Problem They Solved
China controls 85% of rare-earth processing, creating a bottleneck that makes electric motors geopolitically fragile. Chara's synchronous reluctance technology achieves 95%+ efficiency without a single gram of neodymium or dysprosium. Their motors are literally made of steel and copper—materials available everywhere, at stable prices, with zero geopolitical risk.
The Numbers Tell the Story
With 15,574 monthly visits and 48% coming from organic search, Chara isn't buying traffic—they're earning it. The keyword 'permanent magnet free motors for electric scooters india' drives 150 monthly searches directly to them, showing real product-market fit in the world's largest two-wheeler market. Their 38% direct traffic indicates strong brand recall—a rare feat for an industrial tech company.
The team's composition reveals their execution strategy: 92 employees with roles spanning thermal engineering, project management, and senior marketing. This isn't a lab experiment—it's a production-ready company. Their tech stack (jQuery, GSAP, Tailwind, Vite) shows they're building modern web experiences while their core IP remains in motor physics and controller intelligence.
- Synchronous reluctance motors eliminate rare-earth dependency entirely
- Smart controllers optimize efficiency in real-time for EV and industrial applications
- 92-person team with $9.4M revenue shows commercial traction, not just R&D
- 48% organic traffic proves market validation in a capital-intensive sector
The Silent Disruptor
While competitors fight over rare-earth prices, Chara is building a motor that doesn't need them. That's not just innovation—it's insulation from the biggest risk in electrification.
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Chara - Rare-Earth Free, Efficient and Intelligent Motors and Controllers
Chara offers sustainable, efficient, and intelligent motor and controller solutions for various applications, including electric vehicles and industrial machinery. Their technology focuses on synchronous reluctance motors and smart controllers, eliminating the need for rare-earth materials, reducing costs, and minimizing environmental impact.
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About chara.co.in
Chara offers sustainable, efficient, and intelligent motor and controller solutions for various applications, including electric vehicles and industrial machinery. Their technology focuses on synchronous reluctance motors and smart controllers, eliminating the need for rare-earth materials, reducing costs, and minimizing environmental impact.
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Technology Stack
chara.co.in uses 22 technologies across their website including Font Awesome, Google Fonts, Okta, HSTS, Cloudflare Turnstile, and more.
Fonts
Font Awesome, Google Fonts
Authentication
Okta
Security
HSTS, Cloudflare Turnstile, reCAPTCHA
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Webflow
CDN
jsDelivr
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AWS CloudFront, Cloudflare
Traffic & Audience
chara.co.in receives approximately 15.6K monthly visitors and ranks #1,422,135 globally. The website has a bounce rate of 64% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:04 on the site.
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