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Chartable: Spotify's Hidden Podcast Engine
The analytics powerhouse powering enterprise podcast growth for under $100K annually
Chartable sits at the intersection of podcast analytics and enterprise distribution, quietly powering the backend of Spotify's podcast empire. With just 7,986 monthly visits and a single employee, this platform reveals how modern SaaS scales through infrastructure rather than traffic.
"Chartable isn't building an audience—it's building the infrastructure for others to find theirs."
The Invisible Infrastructure
Chartable's traffic profile tells a fascinating story: 47% direct, 29% organic, with zero brand recognition in the public consciousness. This isn't a B2C product fighting for attention—it's a B2B tool that disappears into the stack. When podcasters search 'smart links' (2,190 monthly searches), Chartable appears as the invisible engine, not the destination. The platform's genius lies in its parasitic distribution model: it grows by embedding into workflows, not by building its own.
The Acquisition Paradox
Spotify acquired Chartable for its attribution technology, then stripped it of its public-facing identity. The result? A $100K revenue entity with enterprise-grade infrastructure. The 63,435 backlinks suggest a legacy of authority that's now being redirected to Megaphone's brand. This is the modern SaaS playbook: acquire for tech, rebrand for alignment, and let the metrics speak through integration rather than marketing.
The tech stack reveals the modern playbook: Next.js for performance, Tailwind for speed, and PWA capabilities for cross-platform reach. But the real story is in the constraints—single-employee operations with enterprise-level backlinks. This isn't a growth company; it's a utility company for podcast analytics, where scale comes from integration depth, not user acquisition.
- Attribution tracking for podcast campaigns
- SmartLinks for listener conversion optimization
- Enterprise-grade analytics for Spotify's ecosystem
- RSS management for multi-platform distribution
The Infrastructure Playbook
Chartable proves that in enterprise SaaS, the best product is the one you never see—until you need the data.
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5 keywordsHow is Chartable's SEO?
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https://images.ctfassets.net/47q3vboddgey/1dlfXUINV7eAOP8D3nmpxh/f1c8f70265209d83b1509373d58414f3/Megaphone_ShareImage.jpg
Meta Tags
Megaphone by Spotify | Enterprise Podcast Platform & Tools
A simple, powerful way to take your podcast business to the next level - and beyond.
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About chartable.com
A simple, powerful way to take your podcast business to the next level - and beyond.
Company Overview
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Technology Stack
chartable.com uses 12 technologies across their website including YouTube Embed, Contentful, OneTrust, and more.
Video
YouTube Embed
CMS
Contentful
Privacy & Consent
OneTrust
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
chartable.com receives approximately 8.0K monthly visitors and ranks #2,774,006 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:17 on the site.
The majority of chartable.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about chartable.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit chartable.com directly at https://chartable.com.