In the world of social media analytics, visibility is everything. Yet Unmetric, a company that once promised to 'power the future of social media marketing,' now has zero monthly website visits. This is the story of a $8.7M-funded startup that quietly became a ghost.

"When your website traffic hits zero but revenue hits $2M, you're either the world's most efficient B2B company—or you've already been acquired and dismantled."

The $8.7M funding tells the real story. That's seed-to-Series A money for a social analytics platform. In today's market, that same capital would get you a Series B for a niche SaaS. Unmetric likely burned through that runway building a robust analytics engine, only to find themselves outpaced by Sprout Social, Hootsuite, or Brandwatch itself. The acquisition wasn't an exit—it's a salvage operation.

• Zero organic traffic = zero SEO investment = product already deprecated
• $2M revenue on 28 staff suggests 100% legacy contracts, no new sales
• Brandwatch Benchmark rebrand indicates technology integration, not brand evolution