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ChartIQ: The Invisible Engine of Modern Finance
How a 46-person team powers the charts behind the world's biggest trading platforms
If you've ever traded stocks on a major platform, you've likely used ChartIQ's technology without knowing it. This bootstrapped powerhouse is the white-label secret weapon behind some of finance's biggest names, proving that B2B infrastructure can be more valuable than consumer-facing brands.
"They don't compete with Robinhood—they power the charts Robinhood's competitors use."
The B2B2C Infrastructure Play
ChartIQ operates in the shadows of fintech, providing embeddable charting libraries that trading platforms license and rebrand. Their revenue-per-employee of ~$98K is impressive for a technical infrastructure company, especially when you consider they're competing against Bloomberg and Refinitiv's internal solutions. The 44% direct traffic suggests a loyal developer base who knows exactly where to find the tools they need.
Developer-First DNA
The search data reveals their true audience: developers building financial applications. Keywords like 'chartiq script' and 'how to subscribe to chartiq release notes' show a technical user base that cares about implementation details and product updates. This isn't a consumer play—it's infrastructure for builders. Their Bootstrap usage and HSTS implementation signal a focus on robust, secure, developer-friendly delivery.
What makes ChartIQ fascinating is their market positioning. While trading platforms fight for retail investors with slick UIs and zero commissions, ChartIQ wins by making every platform's charts better. They've essentially created a moat by becoming the default charting engine for everyone who doesn't want to build one from scratch.
- White-label model creates zero end-user brand recognition (intentional)
- Small team ($4.5M revenue / 46 people = highly efficient)
- Strong technical moat—charting libraries are hard to build and harder to replace
- Direct traffic indicates sticky, technical user relationships
ChartIQ proves infrastructure beats brand
In fintech, being the invisible layer that powers everyone can be more valuable than being the platform users love.
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Technology Stack
chartiq.com uses 2 technologies across their website including HSTS, Bootstrap.
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Traffic & Audience
chartiq.com receives approximately 6.3K monthly visitors and ranks #3,082,432 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:53 on the site.
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