barchart.com
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Barchart: The Data Giant You've Never Heard Of
How 102 employees power 8.6M monthly visits with a 71% direct traffic moat
In a world obsessed with AI and fintech unicorns, Barchart quietly dominates the financial data infrastructure space with a model that's been profitable for decades. They don't need flashy marketing—they have a 71% direct traffic rate that screams product-led growth.
"Barchart isn't chasing viral growth—they're the reliable utility that traders and analysts can't live without."
The Data Moat
With over 31 million backlinks and 71% direct traffic, Barchart has built an unassailable position in financial data. Their top keyword isn't even their brand name—it's 'AMD stock' with 1M+ monthly searches, proving they capture intent for specific assets, not just generic charting tools. This is the hallmark of a product that's become a daily habit.
The 102-Person Powerhouse
For context, Robinhood has ~3,800 employees. Coinbase has ~3,700. Barchart? Just 102 people generating $21.4M in revenue. That's $210K in revenue per employee—a staggering efficiency ratio that proves their tech stack (Highcharts, Tailwind, jQuery) isn't just legacy—it's battle-tested and ruthlessly optimized.
The real magic is in their keyword strategy. They rank for everything from 'corn futures' to 'options calculator' to 'bar chart'—capturing both professional traders and retail investors. This breadth creates a network effect: the more data they have, the more users they attract, which justifies collecting even more data.
- 71% direct traffic = product-led growth without paid acquisition
- 31M backlinks = SEO dominance that's nearly impossible to replicate
- 102 employees = lean operations with 20%+ net margins (estimated)
- Top 5K global rank = competitive with Bloomberg, Yahoo Finance, and Investing.com
Barchart is the infrastructure layer of financial data
While fintechs chase consumer hype, Barchart owns the boring, profitable backbone that powers the industry. Their 71% direct traffic proves it: when you need data, you don't search—you go straight to barchart.com.
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5 keywordsHow is Barchart's SEO?
Open Graph Image
https://assets.barchart.com/img/barchart-og.png
Meta Tags
Barchart | Market Data, News, Trading Tools, and Analysis
Barchart is the leading provider of real-time stock and commodities data. Keep tabs on your portfolio with screeners, customizable charts and analysis.
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barchart.com
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Reviews (20)
Major owner administrator
A/N or N/A couple covers my money payments
Lots of useful info
I have an account with Barchart for more than a decade. The site has lots of useful free info and some handy features such as downloadable (Excell) quotes for your portfolios. The rules as to what's free and what's not free on this site are simple and clear. I never tried their payed service - did not feel I need it due to my investment style, thus, no review of the payed service.
Incredible amount of very useful data
Barchart gives the user an incredible amount of data. Data that can be presented in many useful ways. As a long term investor, swing and day trader I always have it on the screen. New to the market users will benefit from the included educational material.
Makes me nothing more then MONEY…
Makes me nothing more then MONEY period....You just have to learn everything that they teach you! A 10/10!
Fantastic
Fantastic. Nice, clean presentation of data, a step up from their old look. Incredible amount of information at your fingertips. I get Barchart Premier, and at $200 a year, it's a steal compared to some other services, given you get information on a variety of instruments, from crypto to stock. It's also fairly fast. Screeners generally get the information you're after quickly, and you have a variety of filters to choose from. A fine service.
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About barchart.com
Barchart is the leading provider of real-time stock and commodities data. Keep tabs on your portfolio with screeners, customizable charts and analysis.
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Technology Stack
barchart.com uses 21 technologies across their website including Google Fonts, reCAPTCHA, Ruby on Rails, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
CMS
Framer
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
barchart.com receives approximately 8.6M monthly visitors and ranks #5,766 globally. The website has a bounce rate of 41% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 22:56 on the site.
The majority of barchart.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about barchart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit barchart.com directly at https://barchart.com.