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YCharts: The Bloomberg Killer?
How a $21M revenue startup is democratizing institutional-grade financial data
While Bloomberg terminals cost $24,000 per year, YCharts is quietly building a $21M business by offering 90% of the functionality at 10% of the price. This is the story of product-led growth in the most entrenched corner of finance.
"YCharts doesn't compete with Bloomberg on features—it competes on accessibility, winning the underserved mid-market with pure product velocity."
The Mid-Market Wedge
With 155 employees generating $21.7M in revenue, YCharts achieves $140K ARR per employee—remarkable efficiency for a financial data company. Their secret? Targeting asset managers and advisors who need institutional data but can't justify Bloomberg's enterprise pricing. The 53% direct traffic share proves strong brand recall and repeat usage.
SEO as a Distribution Moat
YCharts ranks for high-intent keywords like 'current inflation rate' (19.5K monthly searches) and 'sofr rate today' (9.9K searches). This isn't accidental—it's a calculated content strategy that captures advisors mid-research. The 1.8M backlinks suggest they've built a content flywheel that Bloomberg's paywall prevents.
The company's tech stack reveals a modern approach: Tailwind CSS, PWA capabilities, and jQuery for legacy compatibility. They're not rebuilding the wheel—they're shipping fast. The 7 Trustpilot reviews (4.2/5) indicate a small but satisfied user base, likely because their core users live inside terminals, not reviewing SaaS products.
- Product-led growth via SEO: 42% organic traffic captures advisors researching market data
- Mid-market wedge strategy: $24K Bloomberg vs. YCharts pricing creates massive TAM expansion
- Model portfolio builder: Feature differentiation that incumbents can't easily replicate
The Unbundling of Bloomberg
YCharts proves that in finance, product focus beats feature breadth. They're not building a terminal—they're building the data layer for the modern advisor stack.
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5 keywordsHow is Ycharts's SEO?
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YCharts - Financial Research and Proposal Platform
YCharts.com is the premier web based financial research and analysis platform for asset managers and advisors. Build custom Model Portfolios and generate proposals for client communications.
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Reviews (7)
Robust charting and tracking tool, helpful service!
Robust charting and tracking tool. Helpful customer service. If you're a trader or an active manager of portfolio(s), this can be helpful. Luke B was resourceful, responsive, and creative when helping me with membership decisions and selection of options/features.
Great product and service at a fair price!
I have been using Charts now for 1 year, and it has become a very useful and essential tool for my investment decision making that I wouldn't want to miss.
Easy to Use Comprehensive Research Tool & Fantastic Customer Support
I am currently a student who has recently slowly built up an interest in investing with a plan to do this for the long-term. YCharts naturally became a research tool for equities that I came across. Compared to some of the other resources I've been using like Yahoo, Macrotrends, or Morningstar, etc, YCharts is definitely the most comprehensive of the bunch. It really saves time for the investor. The function to visually plot a chart with almost any fundamental metric is a great way to spot trends and anomalies. These points make more efficient and aid any due diligence an investor is conducting. The experience during my free trial was so good that I decided to even upgrade to a subscription plan because I believed that the value I got from the investing capital I would either earn or save (e.g. protect from speculative losses) from using YCharts would be worth the price. Additionally, the staff at YCharts provided exceptional service when I contacted them about any questions/concerns I would have. Overall, I highly recommend YCharts.
YCHARTS
My experience with the YCharts platform has been excellent. I am a simple investor who likes to do a lot of research (reviewing Income Statement, Balance Sheet, Statement of Cash Flows, SEC filings, etc.) before making an investment in a company. The sheer amount of data, along with the fundamental and technical tools on the YCharts platform makes this process so much quicker and efficient. Conservatively, I save about an hour or two per company I research using YCharts. In addition, they offer webinars to increase your knowledge of how to use the tools, and their support has been quite helpful. I can't say enough how pleased I am to be a YCharts customer.
Happy with the service
Happy with the service. Their platform is really exhaustive for someone looking for macroeconomic data and GAAP financials on US and Canadian securities. A one stop solution. Highly recommended.
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About ycharts.com
YCharts.com is the premier web based financial research and analysis platform for asset managers and advisors. Build custom Model Portfolios and generate proposals for client communications.
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Technology Stack
ycharts.com uses 17 technologies across their website including HSTS, Amazon S3, Amazon Web Services, CookieYes, and more.
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HSTS
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Amazon S3, Amazon Web Services, AWS CloudFront
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Traffic & Audience
ycharts.com receives approximately 905.1K monthly visitors and ranks #49,773 globally. The website has a bounce rate of 53% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:44 on the site.
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