chartpak.com
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Chartpak: The 19-Brand Art Empire You've Never Heard Of
A $35M revenue company quietly dominating art supplies, built on 19 global brands.
In a world obsessed with digital disruption, Chartpak is a $35M revenue giant thriving in the analog. Operating 19 global brands across art materials, office supplies, and crafts, this is a masterclass in portfolio diversification within the arts and entertainment sector.
"They don't just sell art supplies; they own the infrastructure that puts them in your hands."
The Portfolio Strategy
Chartpak isn't a single brand—it's a conglomerate. With 19 brands under its belt, the company leverages massive economies of scale in manufacturing and distribution. This allows them to dominate niche categories like 'linseed oil' (20,220 monthly search volume) while maintaining a broad footprint in retail and wholesale channels.
The SEO Paradox
Despite a global rank of #2,446,524, Chartpak commands high-intent search traffic. Their top keyword, 'linseed oil,' sees over 20K monthly searches—yet the site itself only attracts 8,720 visits. This suggests a massive gap in content capture and brand authority online. They own the products but not the search conversation.
The traffic data reveals a stark reality: 71.4% of visitors come from 'undefined' regions, and the company relies heavily on direct traffic (42%). This indicates a strong B2B and wholesale presence that bypasses traditional SEO, but it also signals a missed opportunity in digital brand building.
- Revenue per employee: ~$1.16M (extremely high efficiency)
- Top search term 'linseed oil' has 20K+ monthly volume, but site traffic is under 10K
- Heavy reliance on direct traffic suggests strong B2B/wholesale relationships
- Tech stack is modern (Tailwind, Bootstrap) but SEO is underdeveloped
The Silent Giant in Art Supplies
Chartpak proves that in B2B-heavy industries, you don't need to win the internet—you just need to own the supply chain.
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Meta Tags
Art Supplies | Chartpak | United States
Chartpak is an innovative creative products company with 19 global brands in art materials, office, and craft and hobby. We excel in research and development, manufacturing, distribution, marketing, art education, and community partnerships.
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About chartpak.com
Chartpak is an innovative creative products company with 19 global brands in art materials, office, and craft and hobby. We excel in research and development, manufacturing, distribution, marketing, art education, and community partnerships.
Company Overview
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Technology Stack
chartpak.com uses 17 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
chartpak.com receives approximately 8.7K monthly visitors and ranks #2,446,524 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:34 on the site.
The majority of chartpak.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about chartpak.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit chartpak.com directly at https://chartpak.com.