Behind the deceptively simple login page of chatpay.com.br lies Hubla, the infrastructure layer for Brazil's booming creator economy. While most Western founders obsess over Kajabi and Teachable, Hubla is quietly building a $3.8M revenue business by solving a uniquely Latin American problem: enabling anyone to sell digital products with radical autonomy.

"Hubla isn't chasing traffic—it's building the rails for a creator economy that doesn't need Google's permission to exist."

The absence of tracked traffic is the most telling data point. Hubla's customers aren't discovering them through SEO hacks or paid ads—they're being onboarded through creator networks, WhatsApp groups, and word-of-mouth. This is a product-led growth motion that bypasses traditional SaaS metrics entirely.

• Zero reliance on organic search suggests a closed-loop referral system
• 61 employees for $3.8M revenue = ~$62k per employee (high efficiency)
• Tech stack prioritizes performance and security over vanity features
• Embedded in Brazil's creator economy infrastructure layer